Confidential ยท 4 hours ago
Senior Digital & Content Strategist
New York, NY
Full-time
Remote
Senior Level
5+ years exp
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Responsibilities
Lead in-depth research and analysis on assigned topics that include audience profiles, sentiment, purchasing and behavioral habits, industry and competitor trends
Form actionable insights and strategies
Strong understanding of target audience needs and content behaviors
Develop strategic frameworks, campaigns and content to build brand awareness for clients
Have a strong understanding of organic and paid social, SEO driven and editorial content
Create content strategies, messaging frameworks and content calendars around a comprehensive narrative
Work with creative team on the ideation and production of videos, blogs, presentations and social content
Shape and copyedit stories that the copy team writes, and write some short-form content assets
Analyze information critically and provide digestible conclusions and insights
Structure research findings logically and engagingly, incorporating storytelling elements and character analysis for captivating content
Coordinate flow of assignments, assets, and approvals before client delivery and execution
Measure impact of content and marketing campaigns by collecting and analyzing data
Keep up to date in trends and best practices across key social platforms (Meta, Google and TikTok)
Work with team to provide playbooks and community guidelines as needed
Qualification
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Required
Lead in-depth research and analysis on assigned topics that include audience profiles, sentiment, purchasing and behavioral habits, industry and competitor trends
Form actionable insights and strategies
Strong understanding of target audience needs and content behaviors
Develop strategic frameworks, campaigns and content to build brand awareness for clients
Have a strong understanding of organic and paid social, SEO driven and editorial content
Create content strategies, messaging frameworks and content calendars around a comprehensive narrative
Work with creative team on the ideation and production of videos, blogs, presentations and social content
Shape and copyedit stories that the copy team writes, and write some short-form content assets
Analyze information critically and provide digestible conclusions and insights
Structure research findings logically and engagingly, incorporating storytelling elements and character analysis for captivating content
Coordinate flow of assignments, assets, and approvals before client delivery and execution
Measure impact of content and marketing campaigns by collecting and analyzing data
Keep up to date in trends and best practices across key social platforms (Meta, Google and TikTok)
Work with team to provide playbooks and community guidelines as needed
Experience using platforms such as Resonate, GWI, Mintel, Baymard and Kantar for research
Experience using social management platforms (Emplifi, Sprinklr and/or Dash Hudson) is a must
Must have familiarity with SEO keywords and trends
5-8 years in a content strategy role, preferably at a large brand or agency
Understanding of messaging, campaign development, paid/owned distribution, and marketing analytics
Ability to work independently and take initiative.
Effective time management in a remote environment.
Excellent communication skills, both verbal and written
Ability to envision and maintain extremely high standards, even under deadlines
Company
Confidential
Confidential is an IT services and IT consulting company that helps organizations grow.
10,001+ employees
Funding
Current Stage
Late StageLeadership Team
Waseem Abu Dawod
CEO
E
Edwin Xiao
Chief Revenue Officer
Company data provided by crunchbase
