PSS Technology Inc · 3 hours ago

Senior Digital Content Manager / UX Writer

Addison, TX

Contract

Remote

Mid, Senior Level

3+ years exp

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Hiring Manager

Sudha R

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Responsibilities

Writes and edits digital content, applies UX writing best practices to all content work across uhc.com

Analyzes content opportunities and recommends strategies, interactions or approaches

Consults on and offers recommendations on UX writing best practices to achieve sitewide sales acquisition, member engagement and SEO goals

Writes new or edits existing content to target identified SEO priorities including key content areas and content gaps

Works closely with SEO leads to identify additional content needs and offers solutions to achieve SEO goals

Offers UX writing recommendations and input to support testing and optimization strategies across the site

Actively identifies new opportunities to test content with the optimization team

Uses data analytics to make UX writing recommendations and enhancements and suggest test ideas

Collaborates on content writing and editing for home page and enterprise health and wellness, member resources, educational content and content hub (blog) content

Offers expert digital content design and strategy counsel to key stakeholders

Works with internal teams and across lines of business to define and develop content design approaches and write and edit content to achieve campaign or marketing goals

Provides writing consultation on projects and marketing campaigns, including content inventories/audits, concepts, wireframes, content decks, style guides and content creation

Qualification

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UX writingDigital marketingE-commerce experienceContent strategyHealthcare insurance experienceAdobe Experience Manager

Required

Bachelor’s degree in marketing, communications or related field + 3 years of related Digital Marketing Experience OR a High School Diploma/GED with 5+ years in Digital Marketing experience

3+ years of UX writing experience within a matrixed organization, ideally with an e-commerce background

3+ years of experience managing and prioritizing multiple deliverables and supporting multiple team goals

Proven track record of leveraging digital tools to meet customer and partner needs

Excellent communication and analytical skills, with the ability to clearly communicate insights and recommendations to various business stakeholders