J&L Marketing, Inc. · 14 hours ago
Senior Digital Marketing Analyst
Louisville, KY
Full-time
Remote
Mid, Senior Level
$60K/yr - $80K/yr
3+ years exp
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Responsibilities
Manage and act as key advisor on Google Analytics, PowerBI, and other reporting tools to analyze and identify opportunities for improvements.
Perform end-to-end analyses that identify key drivers of emerging trends to drive digital marketing efficiencies and optimizations and deliver actionable next step recommendations to partners.
Perform complex, comprehensive analyses and provide expert advice on various topics, while providing timely and accurate information to key stakeholders to fuel data-driven decisions
Provide guidance and recommendations for success measures, KPI strategy, and product health measures across multiple product teams.
Guide stakeholders in crafting a measurement strategy for their area and support their analytics needs to enable data driven decision making.
Engage stakeholders through storytelling that connects the data collected to the stakeholder objectives, told in a concise organized fashion.
Mentor, coach, and encourage less senior analysts to advance their skillsets and competencies
Must be able to perform the essential job functions of this position with or without reasonable accommodation
Qualification
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Required
Bachelor’s degree in Marketing, Advertising, or a related field is required (equivalent professional experience may be considered in place of a degree)
3+ years of Google Ads and Microsoft Ads experience
3+ years of Google Analytics experience
3+ years of Meta Advertising experience
Expert using data visualization tools
Expert using Google Tag Manager
Google Ads Certifications required: Paid Search, Display, Discovery, Video, Shopping
Experience in a deadline-driven environment
Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what
Benefits
Remote Work Opportunity Will Be Considered Based On Experience
Competitive Salary
Health, Dental, Vision, and Disability Insurance
Company Paid Life Insurance
Vacation, PTO, Sick Time, and Seven Observed Holidays
Fun and Professional atmosphere
401k With Company Match
Company
J&L Marketing, Inc.
J&L Marketing provides a complete range of digital and multi-channel direct marketing solutions for industries such as automotive, agriculture, home services, political candidates, insurance, food and beverage and more.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Scott Joseph
Founder
Recent News
2024-04-07
Company data provided by crunchbase
