PrescriberPoint ยท 1 day ago
Senior Digital Marketing Associate
Boston, MA
Full-time
Remote
Mid, Senior Level
$76K/yr - $95K/yr
4+ years exp
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Responsibilities
Experience with digital marketing strategies and media plans in channels such as SEO, SEM, Email, Social Media, programmatic ads, influencer, direct mail, conferences.
A technical capability to deploy software tools for CRM (Hubspot), email campaigns, SEO analysis, AI copy-writing, data analytics (Google Analytics), online and social media advertising platforms, and more
Google Ads campaign (search and display) management to drive traffic and conversion, including conducting key word research, ad copy creation, A/B testing, audience segmentation, and monitoring and adjusting budgets, bids, and performance metrics to maximize ROI/ROAS
A pronounced desire to do detailed research beyond their subject matter expertise to build communication strategies and marketing materials. The ability to perform outside of the defined role to accomplish assigned tasks or projects as appropriate. Adept at finding innovative ways to deliver.
A prowess to effectively and efficiently scope, deliver, update, and iterate multiple projects simultaneously.
A capacity to work seamlessly with internal teams to develop and implement strategies and tactics that quantitatively improve results
A capability to professionally and personably communicate using a variety of means. Capable in presenting creative concepts, metrics, and insights to different audiences. An understanding of communication strategies and goals across all digital channels.
Qualification
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Required
Experience with digital marketing strategies and media plans in channels such as SEO, SEM, Email, Social Media, programmatic ads, influencer, direct mail, conferences.
A technical capability to deploy software tools for CRM (Hubspot), email campaigns, SEO analysis, AI copy-writing, data analytics (Google Analytics), online and social media advertising platforms, and more.
Google Ads campaign (search and display) management to drive traffic and conversion, including conducting key word research, ad copy creation, A/B testing, audience segmentation, and monitoring and adjusting budgets, bids, and performance metrics to maximize ROI/ROAS.
A pronounced desire to do detailed research beyond their subject matter expertise to build communication strategies and marketing materials.
The ability to perform outside of the defined role to accomplish assigned tasks or projects as appropriate.
A prowess to effectively and efficiently scope, deliver, update, and iterate multiple projects simultaneously.
A capacity to work seamlessly with internal teams to develop and implement strategies and tactics that quantitatively improve results.
A capability to professionally and personably communicate using a variety of means.
Capable in presenting creative concepts, metrics, and insights to different audiences.
An understanding of communication strategies and goals across all digital channels.
Undergraduate degree, preferably in Marketing.
Minimum 4 years of experience that display a piqued interest in digital marketing.
A flexible, curious, and fun-loving mind.
Preferred
Startup exposure is highly desirable; healthtech background is sublime.
Benefits
401k (w/matching)
Company
PrescriberPoint
Medical Practice Support
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2023-01-31Seed
Leadership Team
Pete Robinson
Chief Operating Officer
Company data provided by crunchbase
