Shift7, a Merkle Company · 3 hours ago
Senior Digital Marketing Associate
United States
Full-time
Remote
Senior Level
$65K/yr - $70K/yr
5+ years exp
Maximize your interview chancesAdvertisingB2B
Hiring Manager
Victoria Harper
Insider Connection @Shift7, a Merkle Company
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Develop, deploy and optimize email marketing campaigns, from strategy to execution.
Build and segment targeted audiences to maximize engagement and drive conversions within list based and automated campaigns.
Monitor campaign calendars to ensure alignment with key business initiatives.
Collaborate with designers and copywriters to develop compelling, on-brand campaign content (templates, landing pages, forms, etc.).
Perform A/B testing on various campaign elements, including subject lines, content, and CTAs.
Use customer data, analytics and AI to personalize email content and improve engagement performance.
Provide performance reports, analyzing key metrics like open rates, clicks, conversions, and revenue.
Stay informed about email marketing trends, best practices, and compliance regulations (e.g., GDPR, CAN-SPAM).
Qualification
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Required
5-7 years in email marketing within a digital marketing environment.
Familiarity with email marketing automation platforms (e.g., Marketing Cloud Account Engagement, Marketing Cloud Engagement, Marketo, etc.).
Basic knowledge of HTML/CSS and design principles for creating and testing email templates.
Experience with analytics tools like Google or Adobe Analytics to measure campaign success.
Strong understanding of A/B testing methods and campaign optimization strategies.
Excellent written communication and collaboration skills.
Ability to manage multiple campaigns and deadlines with exceptional attention to detail.
A proactive mindset and eagerness to contribute to a fast-growing team.
Preferred
Preference given to candidates with a Pardot certification.
Company
Shift7, a Merkle Company
Shift7 Digital is revolutionizing the digital experience for manufacturers, distributors and their customers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-03-07Acquired· undefined
Leadership Team
Tim McLaughlin
Cofounder and Board Member
Recent News
2023-12-24
PR Newswire
2023-04-05
Company data provided by crunchbase
