MONROE BIOMEDICAL RESEARCH LLC · 9 hours ago

Senior Digital Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

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BiopharmaBiotechnology

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Responsibilities

Design and implement marketing strategies aligned with patient recruitment goals.

Collaborate across teams to create integrated campaigns across digital and physical platforms.

Apply growth hacking and ROI-driven tactics to optimize outreach and engagement.

Manage and optimize our website, social media platforms, and online directories.

Leverage A/B testing and advanced audience targeting to enhance campaign performance.

Drive SEO strategies and Google Analytics reporting to increase online visibility.

Develop compelling, patient-focused content for social media, websites, blogs, and email campaigns.

Craft creative digital and print materials like brochures, lawn signs, and promotional items.

Ensure consistent and engaging brand messaging across all channels.

Plan and promote on-site patient outreach events.

Partner with business development to create LinkedIn articles, blog posts, and other branded content.

Analyze campaign performance and provide actionable insights.

Report recruitment metrics and ROI, making data-driven projections and optimizations.

Qualification

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Marketing StrategyPatient RecruitmentDigital MarketingSEOGoogle AnalyticsSocial Media ManagementContent CreationProject Management