dentsu · 4 hours ago

Senior Director, Analytics

Buffalo-Niagara Area

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$136K/yr - $220K/yr

9+ years exp

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Responsibilities

Manage the analytics deliverables scoped multiple client brands/lines of business

Lead the integration of analytics disciplines in service of client business outcomes

Act as the senior-most day to day contact for analytics, adapting to business challenges and managing priorities with agility and clarity

Partner with media & account leads to develop learning agenda, analytics deliverable schedules, measurement frameworks, thought leadership, and ad hoc deliverables as needed

Act as advisor to client on data inputs and application for MMM/ econometric modeling; partner with modeling teams on expanding insights and hypotheses to incorporate learnings

Steward development and ongoing management of our unified data infrastructure, inform requirements and oversee data processes for engineering, database structure, ETL and data QA processes

Mentor and develop skill sets across the Analytics team

Contribute to agency Media Analytics practice in sharing best practices, case studies and thought leadership

Contribute to agency development efforts for analytics, including new business pitches

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Media Analytics experienceDigital media planning/buyingData Visualization designRelational databasesSQLRPythonStatistical testingProject ManagementScrum/Agile experienceHigh Proficiency in PowerPointHigh Proficiency in Microsoft ExcelDigital taggingMedia metricsCore media platformsCollaborative ways of working

Required

9+ years relevant Media and/or Analytics experience

Expertise in digital media planning/ buying, and knowledge of media metrics relevant to efficiency and effectiveness measurement

Strong organizational skills, proven leadership ability, and collaborative ways of working

Demonstrates understanding of digital tagging, tracking, QA, and maintenance across mobile, social, & tablet and their advantages/limitations

Experience working with core media partner platforms and their associated measurement offerings (SA360, CM360, Google Analytics, Meta/Facebook, etc)

Experience with Data Visualization design and dashboard building (e.g., Datorama, Tableau, PowerBI)

Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) and ability to lead training and best practices for junior employees

High Proficiency in PowerPoint and Microsoft Excel is required

Working knowledge of statistical testing & regression a plus

Ability to organize team by building Project Management process; Scrum/Agile experience a plus