Briogeo Hair Care · 8 hours ago

Senior Director, Brand & Trade Marketing

NYC Metro Area

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$175K/yr - $185K/yr

10+ years exp

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CosmeticsHealth Care

Growth Opportunities

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Responsibilities

Create marketing strategy and 360 plans driven by data and consumer insights that support short and long-term business objectives, driving sell-out and market share gain.

Lead Marketing calendar alignment with cross functional partners

Partner with the Creative team to develop and deliver creative assets to support 360 campaigns

Ensure Marketing strategy is executed cohesively across channels in partnership with Sales, Digital, Consumer Engagement (PR/Social/Influencer) and Creative teams

Evolve strategy and plans as needed to drive relevancy and desirability

Lead cross-functional team in hind-sighting post-campaigns, landing on actionable insights + recommendations for the future across channels

Lead consumer-facing event execution

Share NA Marketing strategies with international team to help drive global alignment

Lead business analysis, working closely with direct report

Lead team responsible for Trade Marketing, primarily focused on Specialty Retailers (Sephora and Ulta) and Salon (BSG and SalonCentric)

Build best-in-class relationships with retail marketing partners, developing differentiated marketing support based on retailer core consumer and needs

Partner closely with Sales and Creative teams on Visual Merchandising strategy and execution, aligned with brand, consumer and product priorities

Partner with Sales team to create materials for strategic retailer meetings

Partner closely with Field and Sales team on Retailer events

Lead team responsible for Philanthropy and Sustainability strategy and execution. Ensure Sustainability deliverables are aligned with Retailer and company goals

In partnership with the CMO, help identify and execute strategic partnerships and collaborations

Proactively identify opportunities to improve process and ways-of-working, collaborating with CMO + leadership to provide solutions

Develop and coach direct reports to maximize their potential, ensuring high productivity and engagement

Support the evolution of Brand Positioning and Identity as needed, and ensure Brand Pillars are consistently followed across channels

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand Management360 Marketing PlansCross-Functional CollaborationStrategic PartnershipsBeauty Industry ExperienceSephora ExperienceUlta ExperienceConsumer-Centric ApproachCreative Skills