WillowTree · 1 week ago
Senior Director, Business Development - Marketing Services
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$260K/yr - $300K/yr
8+ years exp
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Responsibilities
Develop and implement a strategic business development plan for the Marketing Services practice, aligned with the overall company objectives.
Identify, qualify, and pursue new business opportunities within the Marketing Services domain.
Build and maintain strong relationships with key decision-makers at existing and potential clients.
Develop and execute targeted sales campaigns and initiatives.
Achieve and exceed business development revenue and profitability targets for the Marketing Services practice.
Build a deep understanding of our clients’ businesses, to provide subject matter expertise and insights that will help shape and drive current and new business opportunities.
Measurably expand clients’ utilization of Growth Marketing and Adobe services as they relate to digital design, AEM engineering, analytics, personalization, campaigns and growth marketing, and mobile development services – particularly in key accounts – year-over-year.
Source and lead the successful pursuit of new logos
Build and hone deep and trusting relationships with decision-makers/influencers at key client accounts
Proactively ideate with executive leaders to produce novel (award-worthy) solutions for clients
Partner with creative, technology, and project management leaders to find new opportunities to pitch ideas within existing client accounts
Participate in inbound new business pitches as required
Contribute to thought-leadership articles that will be posted on WillowTree’s website
Help keep Growth Marketing and Adobe services data fully up to date in Salesforce
Creation and management of SOWs for assigned clients
Creation of strategy briefs at kick-off, outlining the core details of the engagement, objectives, requirements, and key insights
Qualification
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Required
Minimum 8 years working with products within the Adobe Marketing Cloud, Salesforce, and other MarTech ecosystems
Deep experience in a digital product professional services agency or consulting firm engaging with F500-level client accounts
Strong leadership and people management skills paired with experience leading multi-disciplinary teams
Track record of success in driving revenue growth in the Marketing Services industry
Deep understanding of the digital marketing landscape, including trends, technologies, and platforms
Deep understanding of software development and nuances of delivering world-class user experiences
Demonstrated experience running large engagements with Fortune 500 clients or equivalent
Ability to develop strong relationships with clients by gaining trust and repeated successful delivery of expectations
Strong knowledge of marketing technology products and modern digital marketing operations
Skilled at building client intimacy with CMOs and CIOs to better understand their ecosystems, pain points, and opportunities for custom solutioning
Preferred
Master’s Degree in Business Administration
Benefits
Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
Life & Disability Insurance
401K matching
Flexible paid time off & paid company holidays
Parental Leave
Employee Share Purchase Plan
Employee Assistance Program (EAP)
And more!
Company
WillowTree
WillowTree is a mobile innovation agency creating digital products designed to drive growth for brands.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-10-27Acquired
2018-10-01Private Equity
Leadership Team
Tobias Dengel
CEO
Don Mullen
Partner & Vice President Program Management
Company data provided by crunchbase
