Be an early applicantLess than 25 applicants

Company

Gordian · 16 hours ago

Senior Director, Digital Growth

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$110K/yr - $204K/yr

10+ years exp

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Information ServicesInformation Technology

H1B Sponsor Likely

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Responsibilities

Create a digital growth engine to achieve strategic revenue targets by maximizing customer lifetime value and drive project growth/customer usage of Gordian platforms.

Drive digital content strategy, to communicate the unique value proposition of Gordian’s services and software platforms, spearheading digital initiatives that expand share of wallet.

Drive digital engagement across the entire buyer journey and leverage data at scale to improve conversion rate, customer retention and project initiation.

Architect marketing campaigns that customize the value proposition to unique buyer journeys and drive growth in targeted verticals rooted in VOC.

Foster team growth and champion the adoption of FBS/process improvement practices within the department.

Lead the development and execution of a holistic digital marketing strategy, including SEO, SEM, multi-campaign channels while managing website operations and digital advertising to drive growth and online sales.

Oversee the eCommerce platform, enhancing customer experience and leveraging strategic product positioning to increase conversions and boost transactions.

Direct analytics and performance monitoring to refine digital campaign strategies, employing tools like Google Analytics for data-driven optimization.

Collaborate with cross-functional teams to align marketing efforts with organizational goals and manage the MarTech stack to unlock modernized digital architecture to inform and empower stakeholder decision-making.

Spearhead marketing operations, from database management to campaign execution, ensuring seamless integration and effective lead management across platforms.

Lead a portfolio of technical marketing teams, steering departmental goals and directing resources to echo the overarching business strategy and vision.

Strategically prioritize projects to tackle immediate service needs and operational hurdles, ensuring alignment with long-term growth objectives.

Inspire and galvanize team members and marketing peers to drive demand generation and digital campaigns to new heights.

Employ expert project management techniques to oversee complex projects involving both internal and external collaborators.

Craft and implement innovative programs and campaigns in tandem with various marketing divisions, showcasing a unified front.

Cultivate leadership within your ranks, mentoring your teams and unlocking their potential through targeted training and development paths.

Champion a culture that embraces continual enhancement and a dedication to learning, setting new standards within the marketing team.

Orchestrate cross-functional efforts to deliver cohesive and synergistic digital marketing strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital marketing strategyB2B high-tech experiencePerformance monitoringProject managementSEOSEMGoogle AnalyticsMarketing automation toolsSystems integrationAPI managementMagentoWordPressGoogle Tag ManagerOptimizelyBoomiIdentity Server

Required

Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.

Minimum of 10 years of experience in digital marketing within B2B high-tech industries.

Experience in managing complex website operations and familiarity with Magento, WordPress, and other relevant platforms.

Strong technical background with experience in systems integration, API management, and marketing automation tools.

Proven track record of working with cross-functional teams to achieve revenue and retention goals.

Comfortable leading change and optimizing processes for accelerated revenue growth.

Excellent analytical, leadership, and project management skills.

Proficiency in Google Analytics, Google Tag Manager, Optimizely, and other digital marketing tools.

Preferred

Experience with Boomi, Identity Server, and other system integration tools.

Benefits

Health insurance

Flexible spending accounts

Health savings accounts

Retirement savings plans

Life and disability insurance programs

Medical, dental, vision, life and LTD insurance

HSA

401(k) retirement plan

Company

Gordian

Gordian is a provider of facility and construction cost data, software, and expertise services.

Founded in 1990

Greenville, South Carolina, USA

501-1000 employees

https://www.gordian.com

H1B Sponsorship

Gordian has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (6)

2022 (11)

2021 (5)

2020 (6)