200+ applicants

Company

amika · 2 days ago

Senior Director, Global Influencer + Communications Strategy

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$160K/yr - $180K/yr

12+ years exp

Maximize your interview chances

Consumer GoodsFashion

Growth Opportunities

Hiring Manager

Sasha L.

Insider Connection @amika

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Lead development + drive cohesive execution of global influencer + earned media marketing strategies that support brand initiatives with a focus on brand equity, storytelling, + cultural relevance as well as driving awareness, engagement, + brand love with target audiences.

Continually identify, expand, + nurture relationships with a diverse, multi-tiered network of brand-relevant advocates + ambassadors inclusive of vip, macro, mid-tier, creator, stylist, micro, + emerging segments.

Identify + recommend most strategically-relevant tactics to accelerate brand EMV + impressions, inclusive of organic gifting, events, seeding, paid partnerships, + unique experiences.

Lead + inspire direct team with a mindset of anticipation, collaboration, + innovation to recommend new ideas and plans that help drive brand cut-through + experimentation.

Flawlessly connect the dots between broader brand strategy, marketing objectives, department initiatives, + day to day execution, while employing a data-driven mindset + passion for relationship-building to drive results.

Monitor, pivot, + enhance strategy as needed based on performance reporting, industry trends, innovations, target audience preferences, + competitive analysis.

Manage all pr+ influencer initiatives related to the brand’s go-to market 360 plans in support of all new launches, campaigns, activations + always-on equity storytelling, from strategy, through activation and reporting results.

Partner with social + integrated media team leads on all paid campaigns + activations to ensure alignment + cohesive storytelling for maximum reach and KPIs across organic, paid, and earned channels. Serve as primary lead for any external agency paid programming.

Drive development + communication of global influencer guidelines, providing direction to international marketing leads + local agencies on influencer identification and initiatives to drive engagement, earned media and cultural relevance while maintaining brand DNA + consistency.

In close partnership with brand management team, help identify + negotiate larger-scale, brand-relevant partnerships and collaborations to fuel annual marketing plans.

Lead annual influencer events strategy + tentpole activations to create unique + memorable experiences that build brand love and fuel advocacy aligned to brand, product, + campaign objectives.

Oversee ongoing influencer measurement and reporting; drive, track and report on keys KPIs, including rank, EMV, impressions, + retention, aligned to broader marketing goals

Responsible for closely managing influencer + pr annual budget in collaboration with finance + AVP, global consumer engagement.

Support + guide team across all influencer negotiations, contracts, brief development, + content approval, ensuring alignment with brand/product communication objectives.

Partner closely with PR + Influencer Director and North America PR agency to ensure strategy + plans closely align with broader brand business + marketing goals while meeting KPI goals.

Lead Product/Brand Crisis/Corporate Communications management in partnership with PR agency.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Global influencer marketingSocial media expertisePeople managementBrand equity storytellingRelationship buildingCreative mindsetStrategic thinking

Required

Bachelor’s Degree preferred

12+ years of relevant experience in developing and delivering global influencer marketing strategies in a dynamic, fast-paced environment across social platforms (Instagram, TikTok, Youtube), including at least 8 years of people management experience.

Proven track record of building a high growth, top EMV brand within the premium beauty category.

Entrepreneurial mindset, comfortable with ambiguity + creating processes + collaborative partnerships to set up a high growth brand for future success

Creative + strategic mindset with a love for culture, innovation + building relationships.

Passion for building communities + relationships, with the ability to market at the speed of culture

Strong business acumen, strategic thinking, and analytical skills

Proven ability to drive both marketing + commercial outcomes while delivering to KPI goals

Ability to leverage data + analysis to drive ROI-focused initiatives

Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment

Adept at managing multi-stakeholder initiatives and solving problems/removing obstacles to get work done/drive execution

Excellent written and verbal communication skills