WillowTree · 8 hours ago
Senior Director, Marketing Services
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$190K/yr - $246K/yr
10+ years exp
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Responsibilities
Client Success: Oversee the client journey to ensure high satisfaction and retention, focusing on measurable outcomes and effective communication.
Account Growth: Work closely with account managers to identify opportunities for expanding services with existing clients, including upselling or cross-selling digital marketing and web development solutions.
Customized Solutions: Engage in high-level discussions with clients to understand their unique needs and challenges, guiding the development of tailored solutions that deliver value.
Talent Management: Hire, mentor, and retain skilled professionals in digital marketing, content strategy, analytics, and web development.
Cross-functional Collaboration: Encourage collaboration among marketers, developers, designers, and analytics professionals to create cohesive, high-performing teams.
Professional Development: Create training programs and growth paths that enhance skills and foster innovation within the team, focusing on the growth, development, and accountability of the leadership across disciplines and accounts.
Lifecycle Marketing Strategies: Lead teams as they design and implement effective digital lifecycle marketing strategies that encompass acquisition, retention, and re-engagement across multiple channels and holistic loyalty programs.
Technical and Creative Oversight: Ensure the development of websites, apps, and digital platforms that are user-centric, visually appealing, and functionally sound.
Campaign Management: Oversee campaign creation, targeting, testing, and optimization, ensuring campaigns align with client objectives and lead to desired outcomes.
Project Management: Ensure projects are delivered on time, within scope, and on budget by implementing effective project management practices.
Performance Metrics: Establish and monitor KPIs for the division, including customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and project profitability.
Quality Assurance: Ensure quality standards are met in both the creative and technical aspects of lifecycle marketing and web development deliverables.
Sales Enablement: Work with the sales team to pitch digital lifecycle marketing and web development services to prospective clients, providing expertise and insight into the division's capabilities (especially Adobe and Braze).
Proposal Development: Guide the creation of proposals, ensuring they highlight the division’s strengths and align with the client’s needs and objectives.
Revenue Growth: Set and achieve revenue targets for the division, seeking new business opportunities and identifying areas for profitable growth.
Data-Driven Decision Making: Establish processes to collect, analyze, and act on data related to customer behavior, campaign performance, and web engagement as part of how we train and raise teams to deliver value to clients, including customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and project profitability.
Personalization and Segmentation: Lead initiatives to implement personalization and customer segmentation strategies, improving the relevance and effectiveness of lifecycle marketing efforts, and training teams on these principles for web, digital, and lifecycle marketing.
Continuous Improvement: Train teams on the best-practices to leverage analytics to optimize campaigns, identify trends, and make strategic adjustments based on measurable outcomes.
P&L Responsibility: Oversee the profit and loss of the division, ensuring financial performance aligns with business goals.
Resource Allocation: Make strategic decisions about resource allocation, technology investments, and budgeting to support both short- and long-term goals.
Cost Management: Monitor and manage costs, aiming for operational efficiency without compromising quality.
Qualification
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Required
10+ years of relevant leadership and team management experience within a top-tier management consultancy (Partner-level) or global and publicly traded enterprise (VP, SVP, or C-level) with a focus on Marketing Services, Analytics, or Related Fields
Leads line of business for mid-size to large consultancy (ie: Office, industry, etc.)
Leadership experience in technology consulting, project management, and executive partnerships
Clear and tested experience in leading cross-functional teams and managing P&L responsibilities
In-depth knowledge of Marketing Services and Analytics technologies and tools
Familiarity with emerging trends, best practices, and advancements in Marketing Services
Track record of being a dynamic decision-maker and having adaptiveness in a quickly changing environment
Deep knowledge of customer experience strategies and digital transformation
Exceptional leadership and people management skills, inspiring and motivating cross-functional teams
Excellent strategic thinking and problem-solving abilities, with strong business acumen
Proven ability to develop and maintain effective relationships with clients and key stakeholders
Outstanding communication skills, both written and verbal, with the ability to present complex ideas effectively to C-level and Executive audiences
Strong collaborator with the ability to work seamlessly across diverse teams and cultures
Minimum 10 years working with digital marketing engagement strategy and lifecycle messaging (website development, CRM, analytics, data management)
Minimum 5 years working with products within the Adobe Marketing Cloud, Braze, and other MarTech ecosystems
Deep experience in a digital marketing professional services agency or consulting firm engaging with F500-level client accounts
Strong leadership and people management skills paired with experience leading multi-disciplinary teams
Track record of success in driving revenue growth in the Marketing Services industry
Deep understanding of the digital marketing landscape, including trends, technologies, and platforms (Braze + Adobe critical)
Deep understanding of software development and nuances of delivering world-class user experiences across digital platforms, martech, and channel messaging
Demonstrated experience running large engagements with Fortune 500 clients or equivalent
Ability to develop strong relationships with clients by gaining trust and repeated successful delivery of expectations
Skilled at building client intimacy with CMOs and CIOs to better understand their ecosystems, pain points, and opportunities for custom solutioning
Preferred
Master’s Degree in Business Administration
Benefits
Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
Life & Disability Insurance
401K matching
Flexible paid time off & paid company holidays
Parental Leave
Employee Share Purchase Plan
Employee Assistance Program (EAP)
And more!
Company
WillowTree
WillowTree is a mobile innovation agency creating digital products designed to drive growth for brands.
1001-5000 employees
H1B Sponsorship
WillowTree has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2022-10-27Acquired
2018-10-01Private Equity
Leadership Team
Tobias Dengel
CEO
Don Mullen
Partner & Vice President Program Management
Company data provided by crunchbase
