Be an early applicantLess than 25 applicants

Company

Driven Brands Inc. · 5 hours ago

Senior Director, Marketing Technology

North Carolina, United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

7+ years exp

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Responsibilities

Develop and implement a comprehensive marketing technology strategy that aligns with the company’s goals and market dynamics.

Lead the integration and utilization of marketing technologies such as CRM systems, data analytics platforms, content management, commerce solutions and digital marketing tools.

Oversee the marketing technology team, providing guidance, and mentorship while fostering an environment of innovation and high performance.

Collaborate with Driven Brands line-of-business leaders, IT, sales, and marketing departments to ensure a seamless flow of data and consistent customer experiences.

Manage vendor relationships, ensuring that contracts and performance metrics meet the strategic needs of the business.

Stay abreast of new trends and technologies in the marketing tech landscape, recommending and driving adoption of innovations that can provide competitive advantage.

Define and monitor key performance indicators (KPIs) such as system adoption rates, campaign ROI, and customer engagement levels to evaluate the effectiveness of marketing technologies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing Technology StrategyCRM SystemsData Analytics PlatformsDigital Marketing ToolsCustomer Journey MappingContent ManagementCommerce SolutionsMaster’s DegreeProject Management

Required

Bachelor’s or Master’s degree in Marketing, Information Technology, Business Administration, or a related field.

At least 7 to 10 years of experience in marketing, with a significant focus on marketing technologies in a leadership role.

Experience executing strategic customer journey mapping within consumer facing website properties.

Proven track record of implementing successful marketing technology strategies and solutions.

Strong understanding of CRM systems, CDP, data management platforms, and digital marketing tools.

Excellent leadership and team management skills, with the ability to inspire and lead cross-functional teams.

Strategic thinker with excellent analytical and problem-solving skills.

Robust communication and interpersonal skills to effectively liaise with different departments and stakeholders.

Strong project management skills, with a proven ability to manage multiple projects simultaneously and meet deadlines.

Adaptability and flexibility to manage shifting priorities and challenges in a fast-paced environment.

Benefits

Health and wellness benefits

Paid time off

Holiday pay

Company

Driven Brands Inc.

Glassdoor

2.8

Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.

Founded in 2006

Charlotte, North Carolina, USA

5001-10000 employees