LetsGetChecked · 1 day ago
Senior Director, Product Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$130K/yr - $140K/yr
5+ years exp
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Responsibilities
Develop and execute comprehensive product marketing strategies to drive product adoption and market growth.
Collaborate with the executive team to align product marketing strategies with company goals and objectives.
Lead market research and analysis to identify customer needs, market trends, and competitive landscape.
Define and articulate the unique value propositions of LetsGetChecked products.
Create compelling product messaging and positioning that resonates with target audiences in the healthcare sector.
Develop and maintain a deep understanding of customer personas and buyer journeys.
Lead the planning and execution of go-to-market strategies for new product launches and feature updates.
Coordinate cross-functional teams, including product management, sales, and customer success, to ensure seamless product launches.
Monitor and analyze the performance of product marketing campaigns, adjusting strategies as needed.
Build, mentor, and manage a high-performing product marketing team.
Foster a collaborative and innovative team culture that drives results.
Provide ongoing coaching and development opportunities for team members.
Partner with sales and business development teams to support lead generation and sales enablement efforts.
Develop and deliver impactful presentations and product demonstrations for internal and external stakeholders.
Serve as a spokesperson for LetsGetChecked at industry events, conferences, and media engagements.
Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
Use data-driven insights to refine strategies and optimize marketing efforts.
Report regularly on product marketing performance to the executive team.
Qualification
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Required
5-10 years of experience in B2B and Product Marketing, with a focus on healthcare marketing.
Proven track record of successful product marketing leadership and team management.
Strong understanding of healthcare industry trends, regulations, and market dynamics.
Excellent strategic thinking, analytical, and problem-solving skills.
Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
Demonstrated ability to work collaboratively across departments and manage multiple projects simultaneously.
Proficiency in marketing analytics tools and CRM systems.
Bachelor’s degree in Marketing, Business, or a related field.
Ability to work Eastern Time hours.
Preferred
MBA or advanced degree
Familiarity with Google Workspace
Benefits
Health, dental & vision insurance
401k Matching contribution
Employee Assistance Programme
Annual Compensation Reviews
Flexible PTO Policy and 3 paid volunteer days per year
Free monthly LetsGetChecked tests as we are not only focused on the well being of our patients but also the well being of our teams
A referral bonus programme to reward you for helping us hire the best talent
Internal Opportunities and Careers Clinics to help you progress your career
Maternity, Paternity, Parental and Wedding leave
Company
LetsGetChecked
LetsGetChecked is an at-home health testing platform that connects customers to regulated laboratory testing.
501-1,000 employees
Funding
Current Stage
Late StageTotal Funding
$543MKey Investors
Casdin CapitalLeerink Transformation Partners
2024-08-21Convertible Note· $150M
2023-01-01Debt Financing· $110M
2022-09-08Series D· $20M
Leadership Team
Peter Foley
Founder & CEO
Mike Tesar
Chief Technology Officer
Recent News
Irish Tech News
2024-11-12
Company data provided by crunchbase
