LetsGetChecked · 1 day ago

Senior Director, Product Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$130K/yr - $140K/yr

5+ years exp

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BiotechnologyHealth Care

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Responsibilities

Develop and execute comprehensive product marketing strategies to drive product adoption and market growth.

Collaborate with the executive team to align product marketing strategies with company goals and objectives.

Lead market research and analysis to identify customer needs, market trends, and competitive landscape.

Define and articulate the unique value propositions of LetsGetChecked products.

Create compelling product messaging and positioning that resonates with target audiences in the healthcare sector.

Develop and maintain a deep understanding of customer personas and buyer journeys.

Lead the planning and execution of go-to-market strategies for new product launches and feature updates.

Coordinate cross-functional teams, including product management, sales, and customer success, to ensure seamless product launches.

Monitor and analyze the performance of product marketing campaigns, adjusting strategies as needed.

Build, mentor, and manage a high-performing product marketing team.

Foster a collaborative and innovative team culture that drives results.

Provide ongoing coaching and development opportunities for team members.

Partner with sales and business development teams to support lead generation and sales enablement efforts.

Develop and deliver impactful presentations and product demonstrations for internal and external stakeholders.

Serve as a spokesperson for LetsGetChecked at industry events, conferences, and media engagements.

Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.

Use data-driven insights to refine strategies and optimize marketing efforts.

Report regularly on product marketing performance to the executive team.

Qualification

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