Oligo Security · 4 hours ago

Senior Director, Product Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

10+ years exp

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Responsibilities

Serve as one of Oligo’s subject matter experts (SME) as a recognized authority on the market and closely follow industry trends and competitive offerings to drive product positioning and GTM strategy.

Develop and Oligo’s product positioning and messaging, with an emphasis on differentiation from existing approaches.

Create core product and solution content for both technical and non-technical audiences, to be used as a basis for sales and partner enablement, marketing campaigns, and customer communications.

Develop and maintain definitions of Oligo’s Ideal Customer Profile (ICP), customer buying group centers and personas to ensure alignment across product, marketing, customer success, and go-to-market functions.

Be responsible for the strategy, planning and execution of all product and feature introductions. Work closely with product development teams to drive a roadmap of timely and informed product announcements.

Deliver sales enablement training on our product, sales plays, competitive messaging, and objection handling.Develop high-quality sales enablement materials such as product briefs, brochures, and presentations for both internal GTM teams and partners.

Lead our Analyst Relations program and with key influencers, from thought leaders to partner evangelists to customer advocates and promote Oligo’s category positioning and product message.

Create whitepapers, demos, technical guides, FAQs, and case studies that provide insights into how the product works, including integration details, architecture diagrams, and troubleshooting steps.

Qualification

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B2B cybersecurity marketingProduct marketing leadershipGo-to-market strategiesCybersecurity ecosystem knowledgeMarket intelligenceSales enablement trainingAnalyst RelationsMaster’s in businessMaster’s in Business AdministrationExperience in high-growth environmentsTechnical writingTeam management

Required

10+ years of experience in B2B cybersecurity software product marketing

Deep understanding of the cybersecurity ecosystem, and specific expertise in monitoring, detection and response.

Have led the product marketing function at a company that has experienced growth from sub $5M to more than $40M

Have led a team of product marketers, including market intelligence and enablement functions

Bachelor’s/Master’s in business, marketing, or technical degree (i.e. computer science, engineering, Information Technology, etc.). A Master’s in Business Administration is a major plus.

Demonstrated success in product and solutions marketing in high-growth environments, with previous management experience and proven success in managing key initiatives.