Zylo · 6 hours ago
Senior Director, Product Marketing
AnalyticsCloud Management
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Responsibilities
Develop and continuously iterate on Zylo's product positioning, value propositions, and messaging that continue to inspire and differentiate us as the leader in the SaaS Management across IT, SAM, and Procurement segments.
Create and deliver marketing content such as webinars, product tours, website, industry presentations, blogs, etc. that effectively articulate Zylo’s value.
Inform and influence Zylo’s product roadmap and messaging priorities with compelling and timely assessment and insights on market knowledge, competitive insights, buyer personas, buying criteria, win/loss assessment, business performance analytics, and corporate priorities.
Develop and lead product launches for customers, customer-facing teams, prospects, and sales to ensure launch completeness, consistency, success -- and constant optimization.
Align with GTM, customer success, professional services, and the broader marketing team to create strategies that help drive customer value and new revenue opportunities.
Partner with the broader marketing team to produce clear, compelling, and persuasive messaging and content to create demand and educate the market.
Ensure program strategy and tactics support the buyer journey to increase revenue-generating adoption and upsell opportunities.
Lead product naming; provide analytics, research, and insights to drive pricing and packaging.
Partner with the customer marketing and product teams to produce customer stories, product tours, and use case guides that showcase Zylo’s capabilities and drive adoption and customer value.
Simplify complex concepts to appeal to technical and business audiences, answering the ‘why’ behind Zylo and help to deliver ongoing value.
Develop and deliver product enablement and marketing collateral, including decks, datasheets, competitive analysis, customer stories, and more, to empower sales and customer success teams.
Collaborate with new business to refine messaging for different buyer personas and customer journeys.
Qualification
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Required
7+ years of product marketing experience, at least 5 in B2B SaaS
Demonstrated success in crafting clear, compelling, and differentiated product messaging and value propositions for various buying personas
Experience leading successful Tier 1, cross-functional product launches
Passion for transforming data into actionable insights to inform GTM strategies and programs
Exceptional ability to manage multiple projects in a fast-paced environment
A collaborative approach to defining processes, coaching others, and building relationships across teams
Solid experience in delivering presentations, webinars, and product enablement
Preferred
Preferred location is Indianapolis or the Midwest, but not required.
Experience positioning and showcasing the value of data- and integration-centric SaaS products
Experience working IT, SAM, Procurement and FinOps audiences
Excellent relationship-building know-how; enthusiastic about working in a rapidly evolving environment
Previous experience building and maintaining trusted relationships with senior business leaders across the organization
Company
Zylo
Zylo allows users to discover, optimize, and govern their SaaS portfolio while elevating the employee experience.
Funding
Current Stage
Growth StageTotal Funding
$71.7MKey Investors
MassMutual VenturesBaird CapitalMenlo Ventures
2023-02-16Series C· $5M
2022-11-29Series C· $31.5M
2019-09-26Series B· $22.5M
Leadership Team
Recent News
2023-08-22
Company data provided by crunchbase