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Company

SiriusXM · 3 hours ago

Senior Director, Strategy & Insights

New York, United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$140K/yr - $185K/yr

15+ years exp

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Responsibilities

Continuously monitor and analyze churn metrics, KPIs, and leading indicators to extract actionable insights and identify trends for improvement.

Summarize analytical insights for the broader team, offering actionable steps to guide decision making that will enhance performance in underperforming segments.

Develop and implement data-driven churn strategies aimed at reducing customer attrition, improving retention rates, and maximizing revenue from customers indicating intent to cancel.

Leverage customer data analytics to pinpoint retention improvement opportunities, emphasizing segmentation and revenue impact.

Collaborate with Analytics, Contact Center, Finance, and Marketing teams to identify churn root causes and deploy both reactive and proactive retention tactics based on insights.

Stay informed on industry trends, best practices, and emerging technologies in retention marketing to integrate learnings into strategic development and execution.

Cultivate strong relationships with key stakeholders, including senior leadership, to secure buy-in and support for analytics-driven retention initiatives.

Manage projects from ideation to production, ensuring alignment with stakeholders and incorporating insights throughout the process.

Act as a liaison between cross-functional teams (Contact Center, Legal, Digital Experience, IT & Analytics) to facilitate program development and execution based on data insights.

Provide ongoing performance feedback and comprehensive business insights to motivate cross-functional teams toward excellence.

Deliver regular reports and updates on retention performance, emphasizing successes, challenges, and improvement opportunities to senior leadership.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Retention MarketingData AnalyticsCustomer ExperienceMS-Office SuiteProject ManagementStrategic Thinking

Required

15+ years of marketing experience, preferably on a subscription service

Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience

Proven track record of developing and executing successful retention marketing strategies that drive business results.

Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.

Strategic thinker with the ability to see the big picture while also paying attention to detail.

Strong sense of curiosity paired with analytical thinking and experience using data-driven insights to inform decision-making and campaign optimization.

Passion for customer experience and a commitment to delivering value and satisfaction to customers.

Results-Oriented: You are someone that drives outcomes with a demonstrated track record for improving results in business performance.

Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.

Ability to operate independently and effectively in a matrixed environment, aggressively managing projects to achieve goals.

Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).

Must have legal right to work in the U.S.

Benefits

Discretionary short-term and long-term incentives

Company

SiriusXM

Glassdoor

3.5

SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices.

Founded in 1990

New York, New York, USA

1,001-5,000 employees