Avidity Biosciences, Inc. · 9 hours ago

Senior Director, US Payer Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$285K/yr - $315K/yr

15+ years exp

Maximize your interview chances

BiotechnologyHealth Care

Insider Connection @Avidity Biosciences, Inc.

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Support the development of access strategy and execution plan to drive speed and quality of coverage for Avidity products and coverage of ancillary services such as genetic testing.

Ensure the development of impactful value stories and value messages that resonate with access stakeholders and compel appropriate coverage policies and patient access.

Oversee the development of access launch planning which thoughtfully considers branded and unbranded activities before and during launch (e.g., Pre-approval information exchange, Payer Value Proposition, etc.), payer engagement, and other market access and cross-functional team members.

Maintain market access budget by identifying key activities, materials, and projects requiring execution, and support disciplined resource commitment and tracking.

Lead the development of key access materials such as pre-approval information exchange, disease state education, payer value proposition, objection handlers, and field communications.

Partner with cross-functional stakeholders, including HEOR and medical, to identify evidence generation gaps and contribute to evidence-generation planning efforts.

Develop and maintain a deep understanding of disease states, unmet needs, clinical data, commercialization strategy, as well as payer, access, and policy environment with a particular focus on rare disease management and trends.

Support development and execution of data analytics, access insights, and coverage tracking initiatives to inform strategy and execution.

Collaborate with patient services to ensure patient needs are understood and affordability programs are aligned with access strategies and to help develop and deliver patient service materials.

Work closely with cross-functional teams to support brand strategy and ensure access perspective is incorporated into planning and execution. Incorporate insights, materials, and messaging as appropriate into market access materials.

Partner with Legal, Medical, and regulatory to ensure a solution-oriented and compliant approach to engaging access stakeholders.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Market access strategyPharmaceutical industry experienceProduct launch experienceMarketing rolesPayer engagementEvidence generation planningData analyticsRare disease managementStakeholder managementCollaboration skills

Required

Bachelor's degree in business, life sciences, or related discipline required.

Minimum 15+ years of experience in the pharmaceutical or biotechnology industries, with demonstrated cross-functional leadership, with at least seven years in market access.

Minimum 2+ years at the prior level.

Minimum 8+ years in a management or leadership role of people or function.

Minimum 5+ years of experience in marketing roles.

Experience working closely with the payer field team and engaging access stakeholders.

Excellent written and verbal communication skills.

Demonstrated ability to deliver results and ability to work in a fast-paced, high-visibility, and dynamic environment is critical.

Demonstrated success and understanding of multiple commercial functions (e.g., marketing, market access, sales, insights/analytics).

Established reputation for excellent collaboration skills and operating as a team player, focusing on what is best for the team and what is best for patients.

Skilled at influencing cross-functional teams and interfacing with internal and external stakeholders across commercial and medical/clinical teams.