Guideline · 2 days ago

Senior Director, Analytics & Insights

United States

Full-time

Remote

Director

8+ years exp

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Responsibilities

Identify and interpret media spend and pricing trends in the advertising landscape, building quantitative and qualitative intelligence.

Ensure clear and impactful storytelling as Guideline's data is presented to key stakeholders.

Enhance Go-To-Market (GTM) and product marketing efforts in partnership with Marketing and Sales.

Lead data analyst resources in developing insights products, market reports, thought leadership pieces, and data-driven PR.

Understand customer intelligence and visualization needs to enhance insight readiness.

Advance forecasting and predictive analytics capabilities to anticipate media market trends.

Incorporate data science and advanced analytics into product innovation in collaboration with the Product Strategy team.

Enhance data quality assurance through advanced analytics to maintain high standards across all company products.

Qualification

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Media Marketplace InsightData AnalysisStatistical AnalysisData MiningPredictive ModelingSQLPythonRStatistical ToolsData VisualizationTableauPower BIQlikSisenseLookerAnalytical SkillsLeadershipCommunicationPresentation