200+ applicants
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Athletic Greens · 2 days ago
Senior Director, Integrated Marketing
United States
Full-time
Remote
Director
$163K/yr - $208K/yr
10+ years exp
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Responsibilities
Plan, brief, and lead the integrated rollout of marketing initiatives, triangulating critical inputs across customer insights, business objectives, channel learnings and product claims, to clearly articulate the value to the customer and the business. This will include direct engagement with our Executive and Marketing Leadership, depending on project size, to align on strategy and roll-out.
Collaborate with Channel and Creative Leaders to bring the marketing ecosystem to life in the optimal way against project objectives, including writing Creative Briefs, mapping tactics to the integrated customer journey, and managing the customer-facing run of show.
Act as a Brand filter for all work, ensuring all Creative is unquestionably in service of our objectives and KPI’s, and works to build trust through clarity, humanity and credibility. This includes contributing to a culture of highly efficient creative production by providing prompts and customer-relevant considerations for the Creative team to ideate on.
Own and maintain the Integrated Marketing Calendar, ensuring that we’re leading through the customers experience of our Brand, and that all marketing activities align to a deeply considered, cohesive and relevant journey.
Collaborate with Product Marketing and Comms teams to stay on the pulse of our customer and our category, identifying opportunities for the Brand to participate in cultural moments and be on the front-end of lasting trends.
Manage Director- and Senior Manager-level Integrated Marketing team members, ensuring precision, ingenuity and rigor is being brought to all projects, and managing the professional development of these team members.
Work with Marketing Leadership Team members and cross-functional Operations leaders to establish the core Integrated Marketing Processes, with specific focus on setting a very high communication standard around project goals, status, and performance.
Serve as a Member of the Brand/Creative Leadership team, along with fellow leaders in Creative, Operations/Production, Social and Content, to shape the overall team charter, team culture, and team building priorities.
Qualification
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Required
10+ years of experience in Brand Marketing or Integrated Marketing roles, with Brands that execute a true full-funnel marketing offense. Experience in the DTC ecommerce and/or Health and Wellness space is a plus.
Highly confident operational skill-set, including written and verbal communication, and experience briefing and managing 20+ person cross-functional teams.
Passion for the role of customer insights and performance data in shaping strategic and creative output, and can set a culture that embraces these essential feedback loops.
A natural builder, who is comfortable and confident working with Executive and Marketing leadership teams to establish the Integrated Marketing practice and process, and can balance the headwinds of building something new with the shared ambition to introduce this function.
Experience or comfort in balancing the challenges of building a lifestyle brand while rapidly expanding customer base; ability to effectively manage tensions inherent in rapid growth.
Highly collaborative nature with ability to partner across multiple functions throughout a company.
Helpful teammate and listener interested in producing the best outcome for the good of the team.
Ability to demonstrate flexible decision-making based on changing circumstances and feedback.
Experience operating in a fast-paced growth environment, including dealing with ambiguity, shifting priorities and rapid iteration.
Previous experience implementing systems that enable growth.
A genuine dedication to people - helping them, understanding them and getting them excited about their own health and happiness - and driving their craft and engagement.
Keen attention to detail and a proven ability to manage multiple work streams at once.
Strong interpersonal, written communication, and organizational skills.
Preferred
A full life outside of work with personal passions and hobbies!
Benefits
Competitive compensation and performance-based incentive plans
100% remote working environment
Paid holidays, company-wide mental health days, and unlimited PTO
In-person team meetups
Access to AG1 products and branded swag
Monthly telecom stipend
All other benefits and insurances as required by law
Company
Athletic Greens
Athletic Greens is a global health company empowering people to take ownership of their health through Foundational Nutrition.
201-500 employees
H1B Sponsorship
Athletic Greens has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Early StageTotal Funding
$115MKey Investors
Alpha Wave GlobalSC.Holdings
2022-01-25Series Unknown· $115M
2021-07-21Angel· Undisclosed
Leadership Team
Chris Ashenden
CEO & Founder
Kat Cole
President, COO, Board of Directors
Recent News
2024-05-24
2024-05-24
Company data provided by crunchbase
