Personal Care Products Council · 2 days ago

Senior Director, Membership Marketing

Olympia, WA

Full-time

Onsite

Director

15+ years exp

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Personal Care Product Manufacturing

Insider Connection @Personal Care Products Council

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Advocate for members across their career journeys to deliver a compelling experience and clear value through relevant professional development tools, programs, resources, career services, networking opportunities, and unique member-only benefits.

Develop marketing strategies and value propositions to attract new audiences of professionals to the membership community and support the growth of PCPC’s voice and influence in the industry through a vibrant membership base.

Manage and develop the marketing membership team, oversee membership application review processes and annual membership renewal operations, and partner across the organization to deliver quality services and experiences to members.

Analyze marketing data and user feedback to monitor retention and satisfaction to drive continuous improvement of benefits offerings and the member experience.

Qualification

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Membership managementMembership marketingSubscription servicesTrade association membershipBudget managementDetermining trendsCultural factorsPolitical factorsEconomic factorsGlobal scaleProblem-solvingHard-workingCreativityInnovationCustomer-oriented communicationInterpersonal skills work independentlyCollaborativeFlexibilityWeb AnalyticsMarketing AutomationSocial Media AnalyticsGoogle AnalyticsAdobe AnalyticsHeapHubSpotMarketoPardotHootsuite

Required

Bachelor's degree in business administration, marketing, communications, or commensurate education and experience.

15+ years of experience in membership management, membership marketing, subscription services, or related field.

Proven experience delivering successful trade association membership or subscription outcomes, such as increasing membership numbers, revenue, engagement, loyalty, and retention.

Strong leadership and budget management skills.

Experience determining trends, issues, and best practices with membership.

Ability to determine cultural, political, and economic factors affecting membership behavior and preferences on a global scale.

Creativity, innovation, and a customer-oriented mindset.

Excellent communication, presentation, and interpersonal skills.

Ability to work independently and collaboratively in a fast-paced environment.

Flexibility for up to 15% domestic and international travel.

Preferred

Experience leading the transformation of a membership organization and its programs in a professional association strongly preferred.

Preferred technical skills: Web Analytics: Google Analytics, Adobe Analytics, Heap. Marketing Automation: HubSpot, Marketo, Pardot. Social Media Analytics: Hootsuite, Sprout Social.