54 applicants
Equinix · 1 week ago
Senior Director, Technical Marketing
Redwood City, CA
Full-time
Onsite
Director
$201K/yr - $341K/yr
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Responsibilities
Market Insights: Stay abreast of industry trends, market dynamics, and customer needs in the colocation, networking, and cloud sectors. Conduct market analysis and competitive research to inform product positioning and go-to-market strategies.
Content Strategy: Develop and execute a comprehensive content strategy, encompassing whitepapers, solution briefs, presentations, webinars, and other collateral, to effectively communicate the value proposition of Equinix's solutions to customers and partners.
Sales Enablement: Collaborate closely with sales leadership and GTM Readiness team to develop sales enablement programs on technical content and tools, equipping sales teams with the knowledge and resources needed to effectively articulate the benefits of Equinix's solutions and drive revenue growth.
Thought Leadership: Represent Equinix as a thought leader and subject matter expert at industry events, conferences, and customer meetings. Build strong relationships with industry influencers and stakeholders to enhance Equinix's visibility and credibility in the market.
Cross-Functional Collaboration: Work closely with product management, technical sales, marketing, and other cross-functional teams to ensure alignment on product positioning, messaging, and go-to-market strategies.
Specific Outcomes and Responsibilities Include:
Grow Equinix’s Data Center Services and Digital Services businesses especially for multi-cloud networking software, AI, sustainability and Next-Gen Data Center efforts
Serve as a key contributor to Sales Plays that Equinix’s CRO organization is driving
Drive technical thought leadership and Digital Campaigns in Global Marketing
Help win deals for Fabric/FCR, Metal and MCNs under Digital Services
Further establish Equinix as a key technology provider/leader
Lead the Technical Marketing team globally for key deliverables, including:
+ Whitepapers
+ Validated design guides
+ Integration best-practice documents
+ Demos
+ Meetups and hackathons
+ Competitive assets like battle cards, bake offs
+ Speaking at industry events and conference
Qualification
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Required
Significant experience in technical marketing, product management, or related roles within the data center, networking, or cloud industry.
Proven track record of leadership and team management, with experience leading and developing high performing, distributed technical marketing teams.
Leadership and coaching skills to build a high performing technical marketing organization.
Talent Attractor who recruits, trains, and retains exceptional technical marketing talent with diversity focus
Deep expertise in colocation, networking, and cloud technologies, with a strong understanding of industry trends, market dynamics, and customer needs.
Excellent communication and presentation skills, with the ability to articulate complex technical concepts and business value propositions to diverse audiences.
Strategic thinker with a results-oriented mindset and a passion for driving innovation and excellence.
Strong collaboration and influencing skills, with the ability to build consensus and drive cross-functional alignment.
Bachelor's degree in Computer Science, Electrical Engineering, Business, or related field; MBA or advanced degree preferred.
Benefits
USA Benefits eBook
Company
Equinix
Equinix is an internet company that provides data center services for companies, businesses, and organizations.
Founded in 1998
5,001-10,000 employees
H1B Sponsorship
Equinix has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (93)
2022 (102)
2021 (180)
2020 (121)
Funding
Current Stage
Public CompanyTotal Funding
$2.19BKey Investors
Crosslink Capital
2024-05-23Post Ipo Debt· $750M
2017-01-09Post Ipo Debt· $1.06B
2003-06-09Post Ipo Equity· $10M
Leadership Team
Adaire Fox-Martin
CEO
Charles Meyers
Chief Executive Officer and President
Recent News
2024-06-01
2024-05-31
Company data provided by crunchbase
