Association of International Certified Professional Accountants · 21 hours ago

Senior Director – Creative, Content and Publishing (US) - Remote

Durham, NC

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$132K/yr - $197K/yr

10+ years exp

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Responsibilities

Lead a team. Interact with all major AICPA-CIMA teams and senior management, committee members, volunteer leadership, executive team of CGMA and other related organizations

Engage with partners to create technically accurate, compelling and market-ready content relevant to global membership and to convey the value of the organization and its offerings.

Advocate for the voice of the customer through lively, compelling content that represents brand attributes and inspires action.

Develop and oversee publishing strategies that maximize reach, engagement, and commercial opportunities while driving value for members and across the financial and accounting community.

Set editorial guidelines for all Association sites including establishing the guidelines for content lifecycle standards and tagging methodology.

Set the Association's global strategy for the Creative Services COE and ensure performance/delivery of design/multimedia content supporting the needs of the Association including that of our volunteer leadership, Board and Council.

Ensure performance against the strategy for the Writing & Authoring COE. Ensure the Writing & Authoring team deliver cost effective, original, compelling, high-quality content that creates member engagement

Set the strategy for the Content Operations & Performance COE ensuring a culture of continuous improvement where performance feedback is used to shape and improve member value and our capabilities/efficiencies across the content supply chain.

Guide collaboration by leveraging solid relationships to ensure consistency in messaging, cohesion, and tone across all content and in line with our overarching proposition framework.

Qualification

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People managementContent strategyLeadership experienceEditorial guidelinesDigital strategyAgile environmentData analysisContent channelsPublishing industry knowledgeFinancial managementSales practicesAdvertising practicesSocial mediaVideosSEO10+ years' experience

Required

People management and leadership experience

Knowledge of the accounting and finance profession, publishing industry, content delivery, association management and governance, financial management, sales, and advertising practices

Demonstrated skills in complex decision-making, problem–solving and planning.

Experience in turning data into actionable insights

A market-focused approach to business, and understanding of what drives product profitability

Bachelor's degree in English, Communications, Marketing, Business, Journalism, or related field.

10+ years' experience as publisher or editor of a large, or global, circulation business, professional, trade or consumer publication, including experience in digital strategy, websites, app, and mobile web experience.

Broad experience leading an editorial staff in an Agile, matrixed environment.

Experience with multiple forms of content channels and deliverables, i.e., social media, blogs, videos and SEO.