Autocar Trucks · 14 hours ago

Senior Director E-Commerce Channel Operations, Sales, and Marketing

United States

Contract

Remote

Lead/Staff, Director/Executive

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Responsibilities

Develop, enhance and execute a comprehensive e-commerce channel strategy to increase online sales and market share.

Identify and evaluate new e-commerce opportunities, including partnerships, marketplaces, and direct-to-consumer virtual locations and platforms.

Lead competitive analysis to monitor industry trends, market shifts, and competitor activities.

Drive digital transformation initiatives to enhance e-commerce capabilities.

Manage and grow multiple e-commerce channels (website, marketplaces, mobile apps, etc.), ensuring seamless customer experiences.

Oversee the development and continuous optimization of e-commerce platforms, improving site functionality, user experience, and conversion rates leading directly to sales.

Monitor and analyze key performance indicators (KPIs) to assess channel performance and implement strategies for improvement, pivot / shifts as needed in execution.

Lead and mentor cross-functional teams, including product, marketing, IT, operations, and customer service, to drive e-commerce initiatives.

Collaborate with internal stakeholders (e.g., product, marketing, logistics) to ensure alignment with broader business objectives.

Foster a culture of innovation, agility, and customer-first “Raving-Fans” thinking within the e-commerce team.

Collaborate across teams, e.g., Parts and Trucks working together to best enhance engagement with customer.

Identify new / additional sales team members to join team.

Drive daily, week, monthly, annual sales to target levels (from lead generation to sales success/closure)

Develop and implement competitive strategies, promotional plans, and campaigns to drive sales and maximize revenue.

Establish clear sales targets and ensure the team meets or exceeds them.

Analyze customer behavior and sales data to identify opportunities for upselling, cross-selling, and customer retention.

Manage relationships with third-party vendors, platforms, and partners to ensure alignment with the company’s e-commerce goals.

Negotiate contracts and ensure vendor performance aligns with business objectives.

Develop and manage the e-commerce channel’s budget, ensuring resources are allocated effectively.

Monitor financial performance, including profit and loss, and ensure initiatives are executed within budget.

Develop regular reports on e-commerce performance, customer trends, and sales analysis for senior leadership.

Use data analytics to refine strategies, optimize product offerings, and improve conversion rates.

Utilize analytics tools to monitor channel performance, customer behavior, and market trends. Make data-driven decisions to optimize sales strategies, inventory management, and marketing campaigns.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

E-commerce strategyDigital transformationChannel managementData analyticsSales strategyVendor managementBudget managementCustomer behavior analysisMarket analysisPerformance monitoringPromotional planningCross-functional collaboration

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