WEKA · 3 hours ago

Senior Director of Global Partner Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

10+ years exp

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Comp. & Benefits

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Responsibilities

Develop and execute a comprehensive global partner marketing strategy aligned with WEKA’s enterprise sales goals.

Identify and prioritize key global partners and build strategic relationships to drive joint marketing initiatives.

Collaborate with senior leadership to define and execute go-to-market strategies with partners.

Design and implement co-marketing programs that drive lead generation, brand awareness, and customer acquisition.

Develop and manage joint marketing campaigns, including events, webinars, digital marketing, and content creation.

Ensure alignment between partner marketing activities and WEKA’s overall marketing and sales objectives.

Create and deliver partner enablement programs to ensure partners are equipped with the tools, training, and resources needed to effectively market and sell the company’s solutions.

Develop and maintain partner marketing collateral, including case studies, whitepapers, solution briefs, and presentations.

Establish metrics and KPIs to measure the success of partner marketing initiatives and report on performance to senior management.

Analyze campaign results and partner performance data to optimize strategies and tactics.

Regularly communicate partner marketing results and insights to internal stakeholders.

Work closely with the sales, product marketing, and global campaign marketing teams to ensure cohesive messaging and strategy.

Coordinate with regional marketing teams to tailor global partner marketing programs to local markets.

Foster a culture of collaboration and alignment across teams to maximize the impact of partner marketing efforts.

Manage and mentor a team of partner marketers to drive success across segments and initiatives.

Manage the global partner marketing budget, ensuring efficient allocation of resources to maximize ROI.

Negotiate joint marketing investments with partners and ensure compliance with budgetary guidelines.

Qualification

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Partner MarketingB2B Software IndustryGlobal Marketing StrategyBudget ManagementCross-Functional CollaborationCloud ComputingSaaSEnterprise Software Solutions