195 applicants

Company

Anders CPAs + Advisors · 6 hours ago

Senior Director of Growth Marketing

Greater St. Louis

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$150K/yr - $165K/yr

8+ years exp

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Responsibilities

Build and optimize an integrated, multi-channel demand generation engine to drive high-quality leads and opportunities

Partner with sales to understand key market sectors, buyer personas, and qualification criteria

Collaborate with business leaders and business development to design and oversee the development of targeted campaigns leveraging digital, events, content, and other tactics

Implement rigorous testing, measurement, and optimization to improve results

Establish KPIs and dashboards to track and measure marketing performance

Conduct regular reporting and reviews with company leadership

Derive actionable insights to guide marketing planning and investment decisions

Implement tools and processes for campaign attribution and funnel analysis

Working closely with the Director of Brand, define an editorial strategy and calendar aligned to buyer journey stages and personas

Ensure content is optimized for organic search and lead generation

Hire, develop, and retain top marketing talent including a team of 5-7 managers dedicated to growth sectors, social media/email, digital analytics, marketing automation and talent acquisition

Foster a data-driven, customer-centric, and collaborative culture

Manage and mentor direct reports to achieve their goals and full potential

Set clear team goals, expectations, and accountability

Qualification

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B2B MarketingDemand GenerationRevenue MarketingPerformance MarketingSEO/SEMContent StrategyIntegrated Omnichannel CampaignsPresentation Abilities

Required

8+ years B2B marketing experience in high-growth environments, professional services strongly preferred

5+ years successfully managing demand generation and revenue marketing

Deep expertise in performance marketing, including lead generation, SEO/SEM, content strategy, and integrated omnichannel (digital and traditional) campaigns

Proficiency in HubSpot CRM and related tools is required

Strong analytical and problem-solving skills

Exceptional communication and presentation abilities

Proven track record of building and leading high-performing teams

Experience marketing complex solutions to enterprise customers

Bachelor's degree required