Misfits Market · 6 hours ago
Senior Director of LCM & Retention Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$170K/yr - $190K/yr
12+ years exp
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Responsibilities
Lead, mentor, and inspire a cross-functional team of lifecycle marketing professionals. Foster a culture of collaboration, innovation, and customer-centricity within the team and across departments.
Provide clear direction and relevant communication to senior leaders and stakeholders regarding performance and communicate actionable insights on opportunities and next steps
Develop and lead comprehensive marketing strategies that reduce churn, improve winbacks, increase retention and enhance customer satisfaction. Set and track KPIs related to customer churn, retention rates, and customer lifetime value (CLV).
Design and execute marketing strategies that drive brand awareness, acquisition, and customer retention across various owned channels (email, sms, push etc.). Define innovative strategies using new channels and technologies to pivot growth success.
Leverage data and customer insights to personalize marketing efforts and increase customer lifetime value (CLV).
Work closely with product teams to ensure marketing initiatives align with product offerings, innovation, and customer feedback.
Qualification
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Required
Seasoned senior leader with 12-15 years of experience in marketing, customer retention, or related roles, with at least 5 years in a leadership capacity.
Strong leadership and team management skills, with the ability to foster collaboration and innovation.
Demonstrated experience in using CRM systems, ESPs, marketing automation tools, and customer data platforms (CDPs).
Strong experience in a subscription business model, with a background in DTC e-commerce brands.
Expertise in customer lifecycle management, marketing strategies, and retention best practices.
Strong analytical skills with the ability to interpret extensive data to make actionable recommendations to the business.
Proficient in Excel and data visualization tools (Mode, Amplitude, BI Tools, etc.).
Strong project management skills, highly organized and demonstrated ability to execute projects on time or early.
Must be able to operate both strategically and tactically in a high-energy, fast-paced environment.
Experience working with partners at multiple levels within an organization (operations, marketing, finance, creative, etc.).
Preferred
Braze experience is preferred.
Benefits
Unlimited PTO
Multiple health, dental, and vision plan options
Life Insurance
401K plan
Company
Misfits Market
Misfits Market provides a subscription box service for organically sourced produce.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$526.5MKey Investors
SoftBank Vision FundValor Equity PartnersGreenoaks
2023-04-01Series Unknown
2021-09-14Series C· $225M
2021-04-21Series C· $200M
Leadership Team
Abhi Ramesh
Founder & CEO
Josh Kreinberg
Chief Administrative Officer
Recent News
Produce Blue Book
2024-05-20
2024-05-20
Company data provided by crunchbase
