Prevail.ai · 3 hours ago
Senior Director of Marketing
Maximize your interview chances
Insider Connection @Prevail.ai
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Create, implement, and oversee strategic B2B go-to-market initiatives to surpass lead generation goals.
Initiate inbound marketing campaigns to acquire fresh leads.
Work closely with the executive team to align new marketing strategies with business objectives and product development.
Monitor and analyze marketing metrics across channels, overseeing reports and dashboards and providing data-driven recommendations to enhance campaigns consistently.
Develop creative strategy and oversees execution for marketing deliverables, including digital/print brochures, PowerPoint templates, email campaigns, mobile communications, display ads, and event displays.
Establish, maintain, and build the company’s brand through various print, online and experiential platforms and ensure adherence to brand guidelines in all corporate and strategic partner collateral.
Manage key digital marketing platforms such as LinkedIn, Facebook, Instagram, etc
Manage marketing analytics tools.
Manage and develop direct reports.
Performs other related duties as assigned.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Bachelor’s Degree in marketing or/in communications
Minimum of 8 years of experience working in the marketing department
Strong analytical skills to review business KPIs and optimize campaigns accordingly
Proficiency with Google Analytics, Mailchimp, and other similar tools
Experience marketing SaaS products in a B2B environment
Experience in developing and implementing SEO programs and email marketing campaigns
Excellent communication skills, both written and verbal, and experience presenting to a high-level audience
Ability to manage multiple priorities and meet tight deadlines within a team environment with demonstrated success in meeting project deliverables and implementing complex and large-scale initiatives
Demonstrated leadership qualities and high standards of competence, integrity, professionalism, and the ability to manage a diverse workforce
Decisive leader with the ability to lead and empower teams to develop impactful short and long-term strategies and action plans and drive for results
Experience with start-up environments
Preferred
Master's degree (highly preferred)
Has a solid understanding of legal industry methodology and/or experience in SaaS companies
Benefits
Comprehensive Benefits plan including medical, dental, vision, 401(k)
Five weeks of PTO and all federal holidays
Generous Continued Education Allowance
Employee Stock Option Plan
Remote First Environment
An Open, Diverse, and Respectful Working Environment
Company
Prevail.ai
Prevail is the only ISO 27001 certified and SOC2 Type 2 attested testimony management platform, innovatively designed for today's legal landscape with special considerations for privacy and security.