Riverbed Technology ยท 17 hours ago
Senior Enterprise Marketing Manager
Massachusetts, United States
Full-time
Remote
Senior Level
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Responsibilities
Develop and execute customized ABM (1:1 a MUST) strategies for strategic enterprise accounts and clusters of accounts, focusing on personalized experiences that align with account-specific goals and challenges.
Collaborate with sales teams to identify and map key stakeholders within target accounts, understanding their individual pain points and objectives.
Create tailor-made content and campaigns that directly address the needs and interests of target accounts.
Implement a multi-channel approach to engage and nurture target accounts, ensuring that each interaction is relevant and meaningful.
Continuously analyze data and account engagement metrics to refine and optimize personalized marketing initiatives.
Create and drive internal campaign review process with a cross-functional account team, including sales, presales, partner, and customer success teams.
Connect the dots between 1:1, 1:Few, 1:Many, and Field Marketing activities to deliver the best customer experience for strategic accounts.
Foster relationships with key stakeholders, nurturing them into brand advocates who champion our products and services.
Create comprehensive reports on the effectiveness of ABM initiatives, including pipeline contribution and ROI for individual accounts.
Qualification
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Required
Demonstrated experience planning and executing 1:1 ABM marketing strategies for a SaaS business, targeting large enterprise customers.
Exceptional data analysis skills, capable of extracting actionable insights from complex datasets.
Proficiency with CRM systems (e.g. Salesforce) and ABM tools (e.g. Demandbase).
Exceptional strategic thinking and creativity to develop personalized experiences.
Proven ability to work alongside sales teams and build successful cross-functional relationships.
Ability to manage multiple projects, meet deadlines, and drive results.
Benefits
Flexible workplace policies
Employee resource groups
Learning and development resources
Career progression pathways
Community engagement initiatives
Global employee wellness programs
Company
Riverbed Technology
Riverbed Technology is an information technology company that develops network and application performance software.
Founded in 2002
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$28.4MKey Investors
Meritech Capital PartnersPelion Venture PartnersMayfield Fund
2023-05-30Acquired
2016-01-19Series Unknown
2015-07-20Series Unknown
Leadership Team
David Wu
CTO,
Alex Thurber
SVP, Global Partners and Alliances & Channel Chief
Recent News
2024-12-06
Company data provided by crunchbase
