200+ applicants

Company

Original Job Post

MicroStrategy · 2 days ago

Senior Event Manager

United States

Full-time

Hybrid

Senior Level

7+ years exp

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Responsibilities

Develop and execute comprehensive tradeshow strategies for major events such as NRF and Gartner Data & Analytics, ensuring alignment with overall marketing and business objectives

Coordinate all aspects of tradeshow logistics, including booth design, layout, transportation, setup, and teardown, to create a seamless and engaging attendee experience

Manage creation and distribution of marketing collateral, promotional materials, and giveaways, ensuring brand consistency and effective messaging

Collaborate with sales and product marketing, and product teams to create compelling presentations and product demonstrations that drive lead generation and customer engagement

Analyze and report on tradeshow performance, including lead generation, attendee engagement, and ROI, using data-driven insights to refine future strategies and improve outcomes

Partner with Global Alliances team to create sponsor packages that align with event goals and sponsor needs

Track sponsorship sales and ensure sponsors meet deadlines and contractual obligations

Serve as primary contact for sponsors, providing support before, during, and after event

Facilitate sponsor activation opportunities, such as speaking slots and demos, to enhance visibility and engagement

Collaborate with internal stakeholders to determine event goals, target audience, and messaging

Conduct research on event venues, activities, and best practices, and present recommendations to internal stakeholders

Manage event logistics, including vendor coordination, travel arrangements, and reviewing BEOs and MEOs from hotels

Coordinate on-site logistics such as registration, signage, AV setup, catering, and content collection with speakers

Conduct post-event evaluations to measure the success of events and gather feedback for continuous improvement

Analyze event metrics, including attendance and customer satisfaction, to assess event effectiveness

Prepare post-event reports summarizing key findings, insights, and recommendations for future events.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Event PlanningEvent ManagementB2B SectorTradeshow PlanningTradeshow ManagementProject ManagementBudgetingFinancial ManagementProblem-SolvingHard WorkingCommunicationInterpersonal SkillsTime ManagementCVENT SoftwareCMP CertificationCSEP CertificationCEP CertificationDES Certification

Required

Bachelor's degree in marketing, communications, or a related field

Minimum 7 years of experience in event planning and management, preferably in the tech industry or B2B sector

Minimum 2 years of experience in tradeshow planning and management is a must

Strong project management skills with the ability to manage multiple events concurrently

Excellent organizational and time management abilities to meet deadlines and deliver exceptional results

Exceptional communication and interpersonal skills to collaborate effectively with diverse stakeholders

Budgeting and financial management skills to ensure cost-effective event execution

Ability to travel up to 50%

Preferred

Industry certification, such as the CMP, CSEP, CEP, or DES, and experience with CVENT event software

Company

MicroStrategy

Glassdoor

3.7

MicroStrategy provides enterprise software for business intelligence, mobile intelligence, and network applications.

Founded in 1989

Vienna, Virginia, USA

1,001-5,000 employees

http://www.microstrategy.com

H1B Sponsorship

MicroStrategy has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (67)

2022 (58)

2021 (115)

2020 (85)