Cloudflare · 3 hours ago
Senior Field Marketing Manager, Enterprise, Central Region
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Responsibilities
Build the marketing plan for the region, integrating field events, ABM programs, and partner marketing activities in order to grow our customer base and drive demand for Cloudflare.
Identify opportunities to drive various hosted event formats such as: CxO events, customer-led panels, fireside chats, roundtables, webinars, Executive Briefings, and other bespoke experiences.
Work with cross-functional team members (Sales, BDRs, MarkOps, MarTech, SalesOps, ABM Marketing, Product Marketing, Partner Marketing, etc.) to support the orchestration of high-impact marketing campaigns and programs.
Ensure that your accounts get the right share of corporate and regional resources that provide marketing aircover (Branding, PR, ABM, Pay Per Click, Social, Advertising, Outbound Campaigns, etc).
Help evaluate and manage external vendors and third-party event sponsorship opportunities based on market reach and audience relevance.
Track spend within the allocated budget, and build effective reports to determine performance and ROI (efficiency) of marketing initiatives.
Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region.
Be responsible for communications to regional stakeholders on results, issue management, and feedback loops.
Qualification
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Required
Must have 8+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, etc.).
Must be comfortable with reporting and communicating marketing impact across the organization.
Analytically inclined, exceptional organizational skills, with rigorous attention to detail.
Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.
Experience delivering, accelerating, and expanding sales pipeline through regional field marketing initiatives executed under an integrated ABM strategy.
Understanding of the customer journey and the best marketing approaches by stage.
Hands-on experience with Salesforce, Marketo, Tableau (or other marketing automation and analytics tools).
Analytically inclined and metrics-driven with rigorous attention to detail; great at solving complex problems with curious and creative mindset.
Team player with exceptional organizational skills, and the ability to work strategically and tactically.
Ability to execute multiple projects simultaneously in a fast-paced and changing environment with tight deadlines.
Excellent writing and presentation skills.
Ability to travel when needed (30-40%).
Preferred
Prior marketing experience in a high growth company in the SaaS, security, or network space, combined with knowledge of how the Internet works is a plus.
Benefits
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
Company
Cloudflare
Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.
H1B Sponsorship
Cloudflare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (51)
2022 (91)
2021 (95)
2020 (54)
Funding
Current Stage
Public CompanyTotal Funding
$332.2MKey Investors
Franklin TempletonFidelityUnion Square Ventures
2019-09-12IPO
2019-03-12Series E· $150M
2017-08-21Secondary Market
Recent News
theregister.com
2024-12-17
Company data provided by crunchbase