Motive · 2 days ago

Senior Field Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$94K/yr - $143K/yr

5+ years exp

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Responsibilities

Design and Execute Segment Marketing Strategies

Develop and implement tailored marketing programs aligned with the overall GTM strategy including field events, executive programs, partner initiatives, trade shows, and targeted digital campaigns.

Act as the primary marketing point of contact for aligned sales teams, ensuring seamless collaboration and program execution.

Drive Demand Generation and Pipeline Growth

Develop and execute targeted campaigns to generate qualified leads and enhance pipeline for the Enterprise segment.

Ensure programs align with sales goals and regional opportunities while leveraging corporate campaigns and content.

Cross-Functional Alignment

Collaborate with internal teams (Product Marketing, ABM, Demand Gen, Partner Marketing, etc.) to build cohesive marketing initiatives.

Work closely with sales teams to communicate program objectives, gain buy-in, and drive participation.

Analyze and Report on Performance

Measure the success of programs using key performance indicators

Provide insights during pipeline reviews, quarterly business reviews, and strategic planning sessions to guide future initiatives.

Budget and Vendor Management

Oversee marketing budgets, ensuring efficient allocation and maximizing return on marketing investment.

Manage vendor relationships for event production and program execution.

Customer and Partner Collaboration

Collaborate with strategic partners to design joint initiatives, enhancing marketing reach and impact.

Leverage customer feedback and insights to continuously refine marketing efforts.

Qualification

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B2B field marketingDemand generation campaignsSalesforceMarketoData analysisTableauAsanaEvent productionCollaboration skills