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Company

Brightcove · 1 day ago

Senior Field Marketing Specialist, Americas

United States

Full-time

Remote

Mid, Senior Level

$93K/yr - $116K/yr

5+ years exp

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Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Execute annual and quarterly regional field marketing plans focused on our •land and expand• strategy to meet regional sales targets. Work closely with central marketing and campaign teams to align regional needs with overall company and GTM goals and appropriate tactics based on budget, resources, and KPI targets.

Support the planning and execution of field events, including industry conferences, regional roadshows, user groups, webinars, and executive briefings, to drive awareness, engagement, and lead generation.

Design and implement field marketing plans tailored to the specific needs of the Americas region. Work closely with the sales team to align on objectives, messaging, and desired outcomes.

Collaborate with sales teams to create and deliver targeted marketing collateral, tools, and campaigns that help sales reps engage prospects effectively and drive the sales pipeline.

Adapt global marketing strategies and content for regional markets, ensuring relevance and resonance with local audiences, industries, and customer needs.

Partner closely with field sales teams to ensure alignment of field marketing efforts with sales targets, KPIs, and customer acquisition goals.

Work with product marketing and corporate marketing teams to ensure that campaigns and messaging align with the broader go-to-market strategy and brand guidelines.

Regularly communicate with key stakeholders, including regional sales leaders, to understand local challenges, opportunities, and feedback on marketing effectiveness.

Support the development and execute demand generation campaigns that drive qualified leads, nurture existing prospects, and convert them into sales opportunities. Working in partnership with Digital Strategy and Performance Marketing teams.

Support the development and implementation of ABM strategies in collaboration with sales to target high-value accounts and increase engagement and conversion within key accounts. Working in partnership with Digital Strategy and Performance Marketing teams.

Monitor, track, and report on the effectiveness of field marketing programs. Use data-driven insights to adjust tactics, optimize for higher engagement, and improve ROI. Work closely with a centralized campaign management team.

Leverage tools like CRM systems, marketing automation platforms (e.g., Marketo, HubSpot), and analytics platforms to measure campaign impact and report on key metrics (pipeline growth, event attendance, lead conversion, etc.). Work closely with a centralized campaign management team.

Manage field marketing budgets for regional programs and events, ensuring cost-effective and efficient execution of campaigns.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Field MarketingDemand GenerationEvent MarketingAccount-Based MarketingMarketing TechnologyProject ManagementCRM SystemsMarketoHubSpotPardotSalesforce

Required

5 years of experience in field marketing or demand generation in a B2B SaaS or technology company.

Strong background in event marketing, including trade shows, webinars, and regional events.

Proven experience executing and optimizing regional marketing programs, demand generation, and account-based marketing strategies.

Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.

Experience working directly with sales teams to align marketing efforts with sales goals and drive measurable results.

Ability to measure the effectiveness of campaigns and optimize based on key performance indicators (KPIs) such as lead generation, pipeline velocity, and sales conversion.

Excellent verbal and written communication skills, with the ability to develop compelling messaging and influence stakeholders.

Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Pardot), CRM systems (Salesforce), and analytics platforms.

Self-motivated, can-do attitude, with the ability to work independently, manage competing priorities, and adapt to a rapidly changing environment.

Results-driven with a strong focus on delivering high-impact marketing programs that drive business growth.

Collaborative team player who thrives in a fast-paced, dynamic environment.

Creative, with a keen understanding of how to tailor messages and campaigns to diverse audiences.

Benefits

Bonus or commission

Brightcove stock

Unlimited paid time off

401(K) matching

Health insurance (medical, dental, and vision)

Generous employer Health Savings Account (HSA) contributions

Tuition reimbursement

100% paid parental leave

Company

Brightcove

Glassdoor

4.0

Brightcove is video that means business, helping customers experience the incredible potential of video.

Founded in 2004

Boston, Massachusetts, USA

501-1,000 employees

https://www.brightcove.com

H1B Sponsorship

Brightcove has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (10)

2022 (14)

2021 (10)

2020 (10)