Peloton Interactive · 2 days ago
Senior Global Partner Marketing Manager
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CyclingFitness
Insider Connection @Peloton Interactive
Responsibilities
Co-develop Global Marketing Partnership plans for each quarter and fiscal year aligned with company wide and marketing goals, driving alignment across cross functional partners in the Peloton business
Structure and negotiate strategic marketing partnerships that elevate the brand and expand our audience whether that is re-imagining how we maximize an existing partner or scaling into net new.
Lead brand activation/partner marketing efforts with influence from brief to retrospective among internal stakeholders globally - most critically Creative, Media, PR, Social + Content - to drive integrated activations/campaigns forward
Author strategic partner marketing briefs that leverage data, insights, & channel strategies to create relevant consumer facing marketing experiences
Establish partnership positioning, develop go to market strategy, & maintain excellent oversight of creative development and execution. From kick-off to reporting acting as a strategic decision-maker, Peloton Brand steward and shepherd partner relations.
Drive forward reporting and establish best practice for partnership measurement - responsible for defining clear goals and KPIs in support of business needs.
Foster synergy among partner network internally and externally, integrating multiple partners where possible to further our goals.
Elevate Peloton's sports marketing partnerships in our marketing efforts & plan promotional campaigns.
Qualification
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Required
6+ years of experience in partner marketing; experience with sports marketing, talent and or experiential is a plus
Bachelor's Degree required
Ability to lead and influence cross functional partners to drive results, must cultivate strong relationships within the organization
Ability to work independently in a fast-paced environment. Highly organized with an ability to operate at both the strategic and executional level
Comfortable pushing forward new strategic thinking, presenting above & across peers. Excellent communication skills are a must
Ability to come up with creative solutions to changing business needs, and seeing them through from strategy to execution
Fluency in integrated marketing tactics from digital to IRL/experiential
Is a strategic and creative thinker who is a strong team player (no job is too small or too large) who brings an energy of optimism and fun
Preferred
Experience with sports marketing, talent and or experiential is a plus
Company
Peloton Interactive
Peloton is at the forefront of connected fitness, with a powerful and thriving community with Members across the US, UK, Canada, Germany, and Australia.
Funding
Current Stage
Public CompanyTotal Funding
$2.17BKey Investors
TCVL CattertonTiger Global Management
2024-05-21Post Ipo Debt· $300M
2021-02-09Post Ipo Debt· $875M
2019-09-25IPO· nasdaq:PTON
Recent News
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2024-06-05
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2024-06-01
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2024-05-31
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