Market Performance Group · 5 hours ago

Senior Google Ads Associate

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

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Business DevelopmentManagement Consulting

Growth Opportunities

Hiring Manager

Jessica Minshull

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Responsibilities

• Account Management : Oversee a portfolio of Google Ads accounts, including campaign setup, monitoring, and daily optimization to meet KPIs.

• Strategy Development : Work with clients to understand business goals and develop strategies that align with their objectives.

• Keyword & Audience Research : Conduct in-depth keyword and audience research to inform ad targeting and bidding strategies.

• Performance Reporting : Build, manage, and update custom reports in Excel to track KPIs and present insights to clients and internal stakeholders.

• Ad Copywriting : Create compelling and effective ad copy that aligns with brand voice and drives clicks and conversions.

• A/B Testing : Set up and monitor A/B tests on ads, bidding strategies, and landing pages to continually improve performance.

• Budget Management : Monitor and optimize budgets to ensure efficient spend and prevent overspend, using data to make adjustments.

• Trend Analysis : Stay up to date with Google Ads platform updates, trends in PPC, and competitor activity.

Qualification

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Google AdsGoogle AnalyticsExcelData analysisPPC toolsSEO toolsGoogle Ads Certification