Smalls · 3 days ago

Senior Growth Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$130K/yr - $150K/yr

6+ years exp

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Hiring Manager

Michael Todd

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Responsibilities

Design and execute the growth strategy and roadmap to scale Smalls’ acquisition efforts across marketing channels (both paid & organic)

Leverage analytical tools to evaluate opportunities to improve efforts across marketing and digital product to deliver trial goals to our subscription business while optimizing CPA and ROI

Develop testing roadmaps at the channel level to ensure we’re balancing between optimizations and big bets to drive growth

Drive conversion rate optimization roadmap and lead work streams across marketing and product to improve this metric

Oversee a multi-million dollar annual budget and drive the forecasting & planning for investment

Partner with product, retention, and analytics to implement tests to improve the overall DTC experience from ad engagement, to trial, through retention to increase the overall ROI

Bring your expertise in tactical channel management to develop a high-performing growth environment within the team

Manage external agencies and partners to deliver goals in certain performance channels (ex. Affiliates, Podcasts, TV)

Qualification

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Growth MarketingData AnalysisDigital Marketing ChannelsPaid SocialGoogle PlatformsTelevision AdvertisingAudio AdvertisingAffiliate MarketingSEOConversion Rate OptimizationLookerHeapDigital Ad PlatformsTesting MindsetCross-Functional Collaboration

Required

6+ years of experience or equivalent in a Growth Marketing role or another highly analytical role, in a direct-to-consumer company.

Proven results across the marketing funnel, with hands-on experience in at least two of the following: paid social, Google platforms (Search, Shopping, YouTube), television (linear, streaming), audio (radio, podcasts, Spotify), direct mail, affiliate marketing, and SEO.

Possess a test-and-learn mindset.

Ability to effectively lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.

Comfortable with growth tools, like GA4, Looker, Heap, and digital ad platforms.