Airbnb · 4 hours ago

Senior Growth Marketing Manager - Display

United States

Full-time

Remote

Senior Level, Lead/Staff

$136K/yr - $160K/yr

8+ years exp

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Comp. & Benefits

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Responsibilities

Develop and execute a world-class global display strategy, leveraging programmatic and paid social channels to exceed growth goals.

Execute flawlessly against campaign components such as audience management, creative testing, budget and bidding strategies to maximize efficiency for owned programs; including technical setup of program.

Maintain a data-driven approach through continual optimization to exceed aggressive company goals; utilize a strong background in experiment design and evaluation.

Lead end-to-end creative brief development and execution, collaborating closely with program management to ensure exceptional creative quality.

Collaborate with technical teams to develop innovative features that optimize global media planning and drive growth. This includes integrating with product teams to enhance merchandising capabilities.

Own project management and cross-functional campaign development workflow with dedicated Product, MarTech, Analytics, Data Science, and Creative teams.

Research and evaluate growth opportunities, prioritize the most impactful projects, and evaluate engineering and data science technical requirements for projects.

Be an end-to-end channel owner which includes tracking, measurement, attribution, optimization and automation across both web and apps.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth MarketingDigital Media StrategiesProgrammatic AdvertisingPaid Social ChannelsData AnalysisExcel (Advanced Functions)Facebook Ads ManagerGoogle AdWordsSQLProject ManagementCreative Brief DevelopmentTechnical Setup of ProgramExperiment DesignGlobal Team ExperiencePassion for AirbnbCross-Functional Collaboration