Global Payments Inc. · 2 hours ago

Senior Growth Marketing Manager

Dallas, TX

Full-time

Remote

Senior Level

7+ years exp

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Responsibilities

Lead integrated campaign strategy, planning, and execution for Global Payments’ products, focused on growing revenue in the Americas

Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans

Measure & optimize campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion

Drive maximum return on investment and cross-channel efficiency

Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders

Work with Sales Enablement to ensure SDRs and Sales are enabled to successfully convert engagement with prospects from demand gen campaigns

Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and regions

Evaluate new vendors, manage campaign budget and related vendor onboarding

Present campaign updates at marketing all-hands meetings and other forums on a regular basis

Qualification

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B2B SaaS demand generationGrowth marketingIntegrated campaign architectureMarketing automationCRM toolsPayments experiencePoint of sale experienceEcommerce experience

Required

Minimum of 7 years’ experience in B2B SaaS demand generation and growth marketing

Proven track record of building and executing highly engaging, revenue-driven marketing programs

Demonstrated understanding of integrated campaign architecture and the customer decision journey

Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders

Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights

Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight

Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights