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Company

Varsity Tutors, a Nerdy Company · 3 days ago

Senior Growth Marketing Manager

Washington, DC

Full-time

Remote

Mid, Senior Level, Lead/Staff

4+ years exp

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Responsibilities

Channel Management: Develop and execute strategies to use the right marketing channels to drive success in your initiative.

Conversion Optimization: Identify and implement improvements to the funnel to drive growth

Data-Driven Decision Making: Obtain and leverage data and analytics to identify trends, drive insights, and provide actionable recommendations to leadership.

Cross-Functional Collaboration: Collaborate with departments such as design, product, engineering, and finance to ensure alignment and smooth execution of go-to-market strategies.

Performance Measurement: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing channels and initiatives.

Budget Management: Oversee and manage the budget for initiatives, ensuring cost-effectiveness and ROI.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth MarketingPerformance MarketingCRMConversion Rate OptimizationGoogle AnalyticsGoogle AdsMeta AdsWebflowSegmentSendGridOptimoveGoogle SheetsExcelSQLLookerProject Management

Required

Hands-on experience in a variety of growth disciplines including performance marketing, CRM, and conversion rate optimization

Experience using important tools of the trade, such as Google Analytics, Google Ads, Meta Ads, Webflow, Segment, SendGrid, and Optimove (or equivalents)

Strong analytical, decision-making, and problem-solving skills

A mastery of Google Sheets/Excel is required, SQL and Looker (or other visualization tools experience) is a plus

Exceptional communication skills, with the ability to fluently navigate and align with Product, Engineering, and Design teams, while distilling complex insights into clear, actionable presentations for senior leadership.

High level of organizational skills, with attention to detail and the ability to manage multiple projects simultaneously

Enjoys working and thrives in a fast-paced and evolving environment

4+ years of growth marketing experience with a proven track record of driving growth and performance.

Bachelor’s degree required

Benefits

Competitive Salary and Equity (Restricted Stock Units) in the company

Healthcare Plans (Medical, Dental, Vision, Life)

401k Company Matching Plan

Maternity, Paternal, and Adoption Leave

Remote Position

Flexible PTO

Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)

Unique opportunity to help transform how the world learns!

Company

Varsity Tutors, a Nerdy Company

Glassdoor

3.3

Varsity Tutors, a Nerdy (NYSE: NRDY) company, is a leading platform for live online learning, with a mission to transform the way people learn through technology.

Founded in 2007

St Louis, Missouri, USA

501-1,000 employees