eyeo · 14 hours ago
Senior Growth Specialist (Paid & Organic) - East Coast US / Remote
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Responsibilities
Identify high-value keywords and phrases that align with our content and audience
Analyze search intent and trends to guide strategy
Optimize website content and HTML elements (titles, meta descriptions, headers) for better search engine visibility
Ensure the website is user-friendly, fast, and mobile-responsive
Build and maintain high-quality backlinks from authoritative websites
Develop strategies to enhance the website’s domain authority and trustworthiness
Collaborate with content creators to produce keyword-rich, engaging, and shareable content
Guide the team on best practices for SEO-friendly writing and formatting
Conduct regular audits to identify and resolve technical issues (e.g., broken links, crawl errors, duplicate content)
Optimize website structure, schema markup, and ensure compliance with search engine guidelines
Monitor and analyze website performance using tools like Google Analytics, Search Console, and other SEO tools
Provide actionable insights and recommendations based on data
Oversee optimization strategies for browser extensions and app store listings
Continuously refine ASO efforts to drive discoverability and downloads
Test new acquisition channels (affiliate, influencer, and more)
Drive growth through paid testing
Qualification
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Required
3-5 years of proven experience in SEO, with a strong understanding of technical and content optimization
Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog)
Familiarity with web analytics tools (e.g., Google Analytics, Google Search Console)
Strong written and verbal communication skills
Ability to work collaboratively and manage multiple projects in a fast-paced environment
A data-driven mindset with a passion for continuous learning and improvement
Experience with paid advertising platforms like Google Ads or social media ads
Knowledge of app store optimization (ASO) strategies
Preferred
Basic understanding of HTML, CSS, and JavaScript for troubleshooting and implementation
A background in content marketing or copywriting
Familiarity with A/B testing and conversion rate optimization (CRO)
Experience at a growth or SEO agency
Benefits
Health insurance
Choice of hardware
Paid vacation days
Professional development and relocation budget
Sabbatical leave