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Company

Alteryx · 16 hours ago

Senior GTM Digitalization Program Manager

Utica-Rome Area

Full-time

Remote

Senior Level

$137K/yr - $184K/yr

7+ years exp

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Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Define the Digitalization Vision: Lead the creation of a forward-thinking digitalization strategy that optimizes our GTM motions (Lead to Opportunity, Opportunity to Value, Renewal).

Digital Roadmap: Design and drive the long-term roadmap for digital initiatives that align with GTM growth objectives, focusing on scalability, automation, and efficiency.

Technology Strategy: Assist in the assessment and selection of best-in-class digital tools and platforms that will drive efficiency across the GTM lifecycle, including automation, AI-driven insights, and CRM optimizations.

Systems Integration: Assist in the seamless integration of new tools into the existing tech stack, ensuring interoperability between sales, marketing, and customer success systems.

Strategic Automation: Lead Digitalization initiatives to automate complex, manual, or repetitive tasks across the GTM process, enabling teams to focus on higher-value work.

AI & Predictive Analytics: Leverage AI and predictive analytics to inform “next best actions” for GTM roles, providing insights into customer engagement, pipeline management, and revenue opportunities.

Influence Senior Leadership: Serve as a key advisor to senior leaders across Sales, Marketing, and Customer Success, ensuring that digital transformation aligns with strategic business objectives.

Cross-Team Collaboration: Act as a bridge between technical and non-technical stakeholders, translating business needs into technology solutions, and ensuring buy-in at every stage.

Enablement Strategy: Design and deliver an enablement program to ensure GTM teams are trained on new digital tools and processes, with a focus on maximizing productivity and user adoption.

Change Leadership: Champion change management initiatives, driving cultural shifts and ensuring smooth transitions to new digital practices across global teams.

Performance Monitoring: Establish and track critical KPIs to measure the success of digital initiatives, ensuring that all efforts are data-driven and focused on improving GTM effectiveness.

Iterative Improvement: Implement a continuous feedback loop to refine and adapt digital strategies based on performance data, evolving market conditions, and user feedback.

Tech Stack Leadership: For Digitalization efforts, streamline the GTM technology stack by rationalizing tools and eliminating redundancies, ensuring cost-effectiveness and optimal performance.

Long-Term Optimization: Develop a forward-looking Digitalization roadmap to evolve the tech stack based on future business needs, ensuring it remains scalable and aligned with GTM goals.

Qualification

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Digital transformationBusiness process optimizationGo-to-Market operationsCRM systemsSalesforceMarketing automation platformsAI-driven technologiesAdvanced analytics toolsPredictive modelsChange managementCross-functional collaborationAgile project managementGlobal experienceExecutive communication

Required

7+ years of experience in digital transformation, business process optimization, or Go-to-Market operations within a software, SaaS, or technology-driven environment.

Demonstrated success in leading large-scale digitalization projects at a senior or principal level, with a focus on cross-functional collaboration and delivering measurable business results.

In-depth knowledge of CRM systems (e.g., Salesforce), marketing automation platforms, AI-driven technologies, and advanced analytics tools.

Strong ability to derive actionable insights from data, with experience in implementing predictive models and AI-driven recommendations.

Proven track record of influencing and collaborating with senior leaders across multiple departments (Sales, Marketing, Product, Operations, etc.).

Experience driving successful change management initiatives and cultivating a digital-first culture within a global, high-growth organization.

Preferred

Familiarity with agile methodologies and experience leading cross-functional digital projects using an agile framework.

Experience leading digital transformation projects across multiple regions or global teams.

Strong executive-level communication and presentation skills, with the ability to articulate complex digital concepts to senior leadership and non-technical audiences.

Company

Alteryx

Glassdoor

3.4

Alteryx is a leading provider of an end to end data science & analytics platform for the enterprise

Founded in 2011

Irvine, California, USA

1001-5000 employees

https://alteryx.com

H1B Sponsorship

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Trends of Total Sponsorships

2023 (3)

2022 (14)

2021 (8)

2020 (1)