Heaven Media · 3 hours ago

Senior Influencer Marketing Manager

United States

Full-time

Remote

Senior Level

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GamingMedia and Entertainment

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Responsibilities

Interpret campaign briefs and adapt strategies as needed from pitches to suit the final resulting SOW for each client based on their needs.

The deployment of marketing campaigns/campaign management

Negotiate costs with suppliers, deliver value to our customers and ensure profitability by protecting company margin.

Ensure quality, content, branding and targeting the right audience are delivered to the highest standard.

Add value to the wider Influencer Marketing Team as an experienced Senior level manager.

Collaborate with other members of the client services team and other departments to maximise opportunities, deliver service excellence, and ensure consistency and communication across the group.

Measure and report performance against customer expectations/KPI’s following team standard reporting templates, while also including any bespoke reporting requests on a per client basis.

Be familiar with on-platform content boosting, such as but not limited to TikTok’s Spark Ads.

Understand how to calculate expected performance metrics and estimate costs based on the influencer discovery and the proposed content strategy.

Have a strong understanding of YouTube, Twitch, IG, and TikTok creator universe(s).

Understand the supporting role of platforms such as Twitter/X and Discord.

Qualification

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Influencer MarketingGaming/Tech KnowledgeCampaign ManagementPerformance Metrics AnalysisMicrosoft 365PowerPointContent CreationRisk Management

Required

In-depth professional Influencer Marketing experience, at an agency or brand/publisher, and significant experience in the Influencer space.

Be willing to work flexible hours when needed and with notice, such as weekends.

Have a background in gaming/tech, but understand lifestyle influencers as well.

Be able to craft briefs about tech where you yourself understand the products (cpu, gpu, motherboards, cooling, etc and how these impact performance).

Have a strong understanding of the culture of influencers, particularly gaming.

Be comfortable taking risks, but be able to defend why you’re doing it.

Ability to overcome ambiguity in a brief, relying on instinct and industry knowledge.

Highly skilled in time management. All work will have can’t-miss deadlines.

Have a remote work setting with minimal distractions.

Be just as comfortable working independently as you are working with a team.

Experience with Microsoft 365.

Moderate to highly experienced with PowerPoint.

Preferred

Will be able to keep it light and find humor in the daily aspects of this role and industry. Don’t take yourself too seriously; this is a funny industry with unique characters and personalities.

Respects diversity and inclusivity.

Is open to travel, including international, when opportunities arise.