Horizontal Talent ยท 6 hours ago
Senior Influencer Marketing Strategist
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Responsibilities
Lead the influencer strategy and execution for family/entertainment influencers, primarily in the Chicago market
Develop and execute comprehensive influencer marketing strategies aligned with client objectives
Identify key influencers and micro-influencers relevant to target audiences
Collaborate with creative teams to develop engaging content
Manage end-to-end influencer campaigns, from ideation to execution and measurement
Negotiate partnerships with influencers and manage budgets
Track campaign performance and optimize strategies as needed
Cultivate strong relationships with influencers and maintain a robust influencer network
Understand influencer marketing platforms and tools
Analyze campaign performance metrics to measure ROI and identify opportunities for improvement
Qualification
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Required
Experience with influencer management tools/platforms (Tagger, etc.)
5+ years of experience in influencer marketing or digital marketing
Proven track record of successful influencer campaigns
Deep understanding of social media platforms and their algorithms
Strong analytical skills and ability to interpret data
Excellent communication and interpersonal skills
Passion for digital culture and emerging trends
Benefits
Medical
Dental
Vision
Retirement