200+ applicants

Company

Orvis · 2 days ago

Senior Integrated Marketing Manager, Apparel

Vermont, United States

Full-time

Remote

Senior Level, Lead/Staff

$125K/yr - $135K/yr

6+ years exp

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Consumer GoodsRetail

Actively Hiring

Hiring Manager

LAURIE BARRETT

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Responsibilities

Partner with the Men’s Apparel GM and Women’s Apparel GM to set a clear vision and target goals/KPIs for our Orvis apparel business; meet with Apparel GMs regularly to stay connected on pre-season planning as well as in season business optimizations to deliver data-driven results

Lead the overarching Orvis apparel marketing strategy to continue to differentiate our apparel brand pov against competitors, drive against our profitability and growth goals and create an emotionally powerful, long-term relationship with our existing and new customers

Strategize, develop and execute a holistic apparel marketing strategy to drive awareness, new customer acquisition and high conversion resulting in accelerated apparel business growth

Lead the omni channel BX team in pre-season marketing strategy + planning and in season execution + commercial plan optimizations. This includes optimizing our omni channel marketing plans pre-season, creating a strong throughline from strategy to execution and identifying (in partnership with the team) key business opportunities/challenges in season with clear recommendations on how to address

Partner closely with Commercial Planning and Business Analytics team to constantly assess apparel business and customer performance. Utilize data-driven insights to measure and analyze the effectiveness of in-season omni channel marketing campaigns, optimize commercial planning and inform pre-season strategic planning

Lead weekly omni channel apparel marketing team meetings

Empower and inspire the cross-functional BX omni channel marketing team to drive toward the stated goals/KPIs, including failing fast and innovating along the way

Partner with cross-functional leaders to identify partnership and process efficiencies + constantly drive for improvement in how we can lead cross-functional teams more effectively

Create best in class business unit GM + integrated marketing function at Orvis (new organizational structure for Orvis)

Qualification

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Integrated Omni Channel MarketingData AnalysisCross-functional Team LeadershipStrategic ThinkingOutdoor Industry KnowledgeBrand Strategy DevelopmentAesthetic SenseCustomer Experience Focus

Required

6+ years of experience with Integrated Omni Channel Marketing, Outdoor or Retail industry preferred

4+ years experience leading high performing cross-functional teams

Experience scaling emerging, high growth global brands

Experience using data to inform strategy and execution – savvy with analyzing, interpreting and reporting data to inform clear, actionable conclusions

Strategic thinker, strong storyteller and business driver with the ability to deliver against clear goals/KPIs and put the customer at the center of everything

Team player who builds strong and effective partnerships, and appreciates learning from and teaching others

Thrives in an ever-changing, fast-paced environment without losing sight of the customer experience

Ability to maneuver through the organization effectively, building trusting and effective relationships

Strong communication and presentation skills, capable of influencing and persuading a diverse audience and distilling complex marketing strategies into a clear vision and story for visibility across the organization

Strong aesthetic sense

Passion for outdoor industry and purpose-led brands