Flex · 9 hours ago

Senior Lifecycle Marketing Manager @ Flex

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

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Insider Connection @Flex

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Build and Execute Email and SMS Campaigns

Develop, implement, and optimize email and SMS strategies to address specific stages of the customer journey - from acquisition to reducing funnel leakage

Craft compelling and relevant content that resonates with our target audience, driving engagement and conversion

Analyze customer behaviors and funnel metrics to identify leakage points and develop tailored communication plans to re-engage users

Segment customers effectively to ensure the right message reaches the right audience at the right time

Set up and manage on Salesforce automated workflows for onboarding, engagement, retention, and win-back campaigns

Optimize triggers and timing to enhance customer experiences and maximize results

Measure and analyze campaign performance, using data to inform and improve strategy

Report on key lifecycle KPIs such as open rates, click-through rates, conversion rates, and churn metrics

Conduct A/B testing to optimize subject lines, content, send times, and other variables

Establish a test-and-learn approach to continuously improve messaging and strategy

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle MarketingEmail MarketingSMS MarketingSalesforce AutomationData AnalysisA/B TestingCustomer SegmentationB2B SaaS Marketing