Cleo · 3 hours ago

Senior Lifecycle Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$125K/yr - $140K/yr

4+ years exp

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Responsibilities

Manage Cleo’s lifecycle marketing platform and act as Cleo lead for member email marketing, push notifications, webhooks for Guide messaging, and other member-marketing-channel communications

Build and deploy regular and ad-hoc marketing campaigns to include drafting personalized/dynamic content, segmentation, proofreading, testing, scheduling, and campaign analysis

Apply marketing best practices to ensure email and push strategy is current and forward-thinking

Ensure marketing messages are conveyed clearly and member-focused, using persuasive calls-to-action and leveraging templates and visual design to drive and improve upon open rates and click-to-open rates with powerful subject lines, audience segmentation, personalized content, and visual design

Leverage member database to develop campaign distribution lists and key events that support segmentation tactics

Champion the member and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions

Work cross-functionally with Product and Engineering, the Data team, Member Operations, Engagement Marketing, Enrollment Marketing, Customer Success, and other teams to ideate and test new campaigns to drive KPIs, and ensure that Marketing has all of the needed information to drive success

Communicate strategy, progress, and impact of marketing performance to key cross-functional partners and diverse stakeholders

Work with content marketing counterparts to identify trends and engagement opportunities to position Cleo as a health and caregiving resource and a thought-leader to members

Ensure Cleo member content style guidelines are adhered to and updated as needed, utilizing best practices in B2C marketing, Plain Language Standards, and health literacy

Execute product-level KPIs, developing strategy for driving these goals across channels, and reporting on performance, always acting in a data- and member-needs driven manner

Explore and create opportunities to cross-train other departmental representatives in order to share the workload and create efficiencies in our member engagement system

Take the lead on making suggestions as to the best way to communicate with our members, creating tickets with the data team to explore insights and working to ensure all cross-functional stakeholders are on the same page in terms of strategy

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle marketingEmail marketingCampaign buildingA/B testingBrazeData-driven approachContent writingSegmentation tacticsHealth services backgroundCross-functional collaboration