Eventbrite · 3 hours ago

Senior Lifecycle Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$102K/yr - $183K/yr

4+ years exp

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AssociationEvent Management

Comp. & Benefits

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Responsibilities

Develop, execute, and optimize customer campaigns from conception to launch. Leverage Market Research and data analytics insights that inspire either new campaigns or optimizations to existing ones.

Work closely with the rest of the Marketing and Product teams to align campaign strategies and goals across the organization.

Build cohesive user journeys with rigorous segmentation, based on a deep understanding of our customers and their lifecycles

Measure, monitor, and report on performance metrics for all comms types for leadership, deriving key insights from data and suggesting adjustments to strategy and tactics in response

Build, test, and optimize engagement and retention programs, making continuous improvements based on performance, trends, and insights; regularly report out metrics

Collaborate with the rest of the marketing team to create and execute integrated, cross-channel campaigns

Partner with cross-functional teams to identify new opportunities to increase engagement from active and lapsed customers

Assist with distribution efforts in channels outside of email, as needed

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email marketingCampaign optimizationHubspotBrazeMobile marketingAudience segmentationA/B testingExcelSQLTableauSalesforceFigmaData analysisProject management

Required

4+ years of email marketing experience

Proven track of record of building and optimizing multiple marketing campaigns; equally comfortable building strategic marketing plans and executing at a tactical level

Experience with email delivery platforms, customer relationship management software, and data warehouses, especially Hubspot and Braze

Experience with mobile marketing (push and SMS)

A keen attention to detail and excellent organizational and project management skills

Experience in audience segmentation and targeting

Exceptional communication and writing skills and a track record for delivering clear and compelling customer-facing materials

Experience writing customer-facing content that is on-brand, relevant, and tailored to a specific customer segment/experience

Define, measure, track, and report on relevant metrics. Build and maintain ongoing datasets.

Experience running A/B tests and deriving insights that drive strategy

Strong Excel skills and the ability to manage and analyze large sets of data

"Can-do" approach to a varied workload and resourceful problem-solving instincts

Bachelor’s degree