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Winebow · 2 days ago
Senior Lifecycle Marketing Manager
Kent, WA
Full-time
Remote
Senior Level
$90K/yr - $110K/yr
5+ years exp
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Responsibilities
Collaborate with cross-functional teams to develop and implement lifecycle marketing campaigns.
Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
Lead initiatives across email marketing and ecommerce channels to promote engagement, retention, and loyalty.
Conduct A/B testing on campaign performance and communicate results effectively.
Oversee creative production of all Go To Market assets, including copywriting, design, and image selection.
Manage Marketing relationships with key suppliers and deliver campaign performance reports.
Create, manage, and deliver stakeholder reviews for program strategies and creative executions.
Develop user-friendly ecommerce landing pages optimized to drive lead generation and return visits.
Manage projects to a tight budget in line, own accruals, and budget reporting.
Qualification
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Required
Bachelor’s degree, preferably in Marketing or Business
5+ years of experience developing and overseeing lifecycle marketing strategies
2+ years of experience in SaaS marketing automation tools (Salesforce Marketing Cloud experience preferred)
Ability to work independently and within a team structure
Experience analyzing multiple data sources to tell a compelling, market-driven story
Go-getter with the mindset to take ownership and drive results
Expert written and verbal communication skills
Collaborative team member with relentless curiosity for the unknown and a passion and commitment for world-class marketing
Strong analytic skills
Ability to compile and analyze data and KPIs and make sound decisions regarding the direction forward
Benefits
Medical
Dental
Vision
Life insurance
AD&D insurance
401K with company match
Employee purchase program
Paid time off
Company
Winebow
At Winebow, our vision is to inspire a passion for fine wine and spirits nationwide.
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2011-01-01Series Unknown· Undisclosed
Leadership Team
Ian Downey
Executive Vice President
Company data provided by crunchbase
