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Company

TruStage · 10 hours ago

Senior Manager, Brand Strategy, Members Development Company (Remote)

United States

Full-time

Remote

Senior Level, Lead/Staff

$98K/yr - $147K/yr

10+ years exp

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Financial Services

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Responsibilities

Create and execute MDC’s brand strategy

Oversee key elements related to brand including overall strategy, voice, design, stories, and experience.

Drive the ongoing development and refinement of MDC’s brand strategy, ensuring alignment with organizational goals, audiences, and values.

Serve as day-to-day brand oversight for MDC.

Craft compelling stories to shape how MDC is perceived.

Partner with creative resources to ensure alignment and cohesion of brand messages and content strategy across customer touchpoints (website, owner portal, webinars, events, quarterly board packet, monthly newsletter, social media, etc.).

Collaborate with internal departments such as project execution, events, owner relations, product growth, finance, and board relations to integrate the brand strategy seamlessly into all aspects of the business.

Develop and execute brand strategy for new projects, products, and partnerships.

Tailor brand experiences for owners depending on where they are on the journey (prospects, onboarding, highly engaged, disengaged, etc.)

Develop strong voice of customer (VOC) strategy and leverage create ways (beyond surveys) to gather customer insights.

Leverage customer insights to further refine how we bring our brand principles and attributes to life.

Conduct market research to stay abreast of industry trends, competitor activities, and owner preferences.

Use insights gathered to refine brand strategies and ensure our brand remains relevant and competitive.

Develop, manage, and report campaign success metrics and corresponding business implications.

Possess a working knowledge of AI tools and how to leverage them for ideation and efficiency.

Evaluate effectiveness of current key platforms (Igloo, Mailchimp, Zoom Webinar, etc.) and make recommendations for improvement.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand StrategyMarketingData AnalysisAI ToolsFinancial Services ExperiencePublic SpeakingB2B2C Business ModelAdobe SuiteGoogle AnalyticsCanvaMailchimpZoom WebinarWordPressVimeoZoho Surveys

Required

Bachelor’s degree in marketing or business.

10+ years of experience within brand strategy and/or brand marketing.

Experience with credit unions, financial services, and/or fintech.

Experience leveraging brand measurement to build and finesse brand experiences to drive business results.

Working knowledge of AI tools and how to leverage them for ideation and efficiency.

Strong collaborator in a cross-functional environment.

Clear, concise, and compelling communicator.

Excellent writing skills—this position will be the primary copywriter and will own and project the MDC voice.

Public speaking skills, with the ability to lead presentations and meetings.

Ability to Influence peers and exercise upward influence to bring momentum to new initiatives.

Detail-oriented; highly organized; ability to multitask and prioritize projects.

Ability to use data and analytics to sharpen brand storytelling to drive impact.

Periodic travel required.

Preferred

B2B2C business model experience preferred.

Nice to have…Working knowledge and familiarity with some or all tools we use such as Canva, Cloudways, Cvent, Igloo Software, LinkedIn, Mailchimp, Vimeo, WordPress, Zoho Surveys.

Also full Adobe suite, Google Analytics, and Zoom Webinar.